JCB Construction Equipment Australia has sold its 10,000th machine in Australia
JCB CEA – part of the CFC group of companies – began selling construction and agricultural equipment in Australia almost 20 years ago, and today there are five JCB CEA branches and over 60 dealers throughout the country.
The magic 10,000th machine was sold by the Michaels Group, the largest JCB dealer in Australia. To celebrate the occasion JCB CEA CEO Hylton Taylor, group executive chairman Philip Cardaci and dealer network GM Matt King presented a silver-plated JCB telehandler to Brad and Terry Michaels.
Michaels says selling the 10,000th machine was a privilege for the group, which started out as a small family-run business in Donald, Victoria.
“Michaels has been around for over 25 years, and now our dealership spans four locations, from Ballarat to Moama,” he says. “We’ve been selling JCB machinery for nearly 20 of those 25 years and I’d like to congratulate our staff and sales reps for reaching this milestone.
“Our customers range from farmers looking for an all-round machine for their operations, to contractors needing a new skid steer or mini for their project work.
“JCB machines cover all our customer bases, and deliver on efficiency and safety.”
Hylton Taylor says he’s excited about the future. “There are some exciting product releases next year for JCB in Australia, and we’re looking forward to the reaching the next milestone and selling another 10,000 JCB products on these shores,” Taylor says.