Aus­tralian Cater­pil­lar dealer WesTrac’s new premises

New WesTrack premises brings Aus­tralian Cater­pil­lar dealer closer to its cus­tomers and in­fra­struc­ture growth ar­eas in Syd­ney’s south west

Earthmovers & Excavators - - Contents -

Lead­ing Aus­tralian Cater­pil­lar dealer WesTrac will be bet­ter placed to serve its cus­tomers and to grow its business af­ter mov­ing to larger, new premises in Syd­ney’s south west.

Back in 1996, the Par­ra­matta site be­came a Cater­pil­lar Inc. deal­er­ship branch.

Since then, the fa­cil­ity and its peo­ple have pro­vided 22 years of ser­vice to Cater­pil­lar cus­tomers, 5,500 days of op­er­a­tions, de­liv­ered more than 6,000 new Cat ma­chines and pro­cessed over 2.5 mil­lion parts or­ders.

WesTrac opened the doors of the new 24,000-square-me­tre site in Ca­sula on July

16. Sit­u­ated at the in­ter­sec­tion of the M5 and M7, the new fa­cil­ity is closer to a num­ber of sig­nif­i­cant cur­rent and fu­ture in­fra­struc­ture projects, as well as the homes and busi­nesses of many WesTrac cus­tomers.

“WesTrac has long un­der­stood that the key to our own suc­cess lies in help­ing our cus­tomers to be­come more ef­fi­cient, more pro­duc­tive and more prof­itable,” WesTrac NSW and ACT chief ex­ec­u­tive Greg Gra­ham says.

“The new base for our Syd­ney op­er­a­tions is lo­cated at the cen­tre of the city’s growth cor­ri­dor and is eas­ily ac­ces­si­ble via major ar­te­rial roads.”

“It’s closer to where our cus­tomers are based and where they do business which means less time on the road and more time on site be­ing pro­duc­tive.”

As part of the re­lo­ca­tion of op­er­a­tions from Hol­royd to Ca­sula, WesTrac has taken the op­por­tu­nity to stream­line and en­hance the cus­tomer ex­pe­ri­ence.

“The ware­house at Cross­roads is 1500 square me­tres larger and we are ex­pand­ing the in­ven­tory,” Gra­ham says.

“Thanks to the adop­tion of au­toma­tion and in­ven­tory man­age­ment sys­tems, we will be able to get cus­tomers the parts they want quicker.

“This is all sup­ported by a lay­out that gets trucks and other ve­hi­cles in and out of the com­plex faster.”

The new site has an ef­fi­cient drive-through parts bay cater­ing for sec­tors in­clud­ing heavy con­struc­tion, build­ing con­struc­tion, com­mer­cial en­gines, paving and high­way trucks.

Spe­cialised ser­vice ar­eas in­clude ca­pa­bil­i­ties for com­po­nent re­builds and paint­ing.

Gra­ham says the choice to lo­cate the new branch in Ca­sula fol­lowed ex­ten­sive mar­ket and cus­tomer re­search.

A re­port by fore­cast­ing con­sul­tancy Macromon­i­tor ear­lier this year found in­vest­ment in major in­fra­struc­ture projects across Aus­tralia is set to soar over the com­ing five years with projects in Syd­ney and NSW mak­ing a hefty con­tri­bu­tion.

WestCon­nex, the Syd­ney Metro City and South­West projects, West­ern Syd­ney road projects, and Syd­ney Light Rail are all ex­pected to con­trib­ute to a na­tional spend of $16 bil­lion a year by 2020, with the fig­ure much higher when smaller in­fra­struc­ture projects are taken into ac­count.

It’s closer to where our cus­tomers are based and where they do business.

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