One­trak ap­pointed of­fi­cial dealer for Hidromek

Hidromek has now en­tered the Aus­tralian con­struc­tion equip­ment mar­ket by part­ner­ing with One­trak

Earthmovers & Excavators - - Contents -

Hidromek has been the mar­ket leader in Turkey for back­hoe loader sales for the last nine years and ex­ca­va­tor sales for the last six years. Its ex­ca­va­tors, wheel load­ers, mo­tor graders and back­hoe load­ers are man­u­fac­tured in six pro­duc­tion fa­cil­i­ties, in­clud­ing four fac­to­ries in Ankara, one fac­tory in Izmir and one fac­tory in Thai­land.

The de­ci­sion to ap­point One­trak as the of­fi­cial dealer for Hidromek in Aus­tralia was made last year and the ar­range­ment has pro­gressed rapidly since then.

One­trak man­ag­ing di­rec­tor and founder David Hazell says he is very con­fi­dent in the fu­ture of the brand in Aus­tralia.

“Hidromek is an in­cred­i­bly strong brand in Europe,” he ex­plains.

“The prod­uct qual­ity and de­sign are out­stand­ing, and we are very ex­cited to bring the prod­ucts to the Aus­tralian mar­ket.

“The prod­uct range is al­ready strong and there are several new prod­uct re­leases to look for­ward to over the next 12 to 18 months.”

One­trak na­tional sales man­ager An­drew Pritchard vis­ited the Hidromek fac­to­ries in Turkey re­cently.

“We re­cently hosted a group of cus­tomers on an in­ter­na­tional trip to the fac­to­ries in Izmir and Ankara where they got to drive the ma­chines and see the pro­duc­tion lines first hand and the feed­back we re­ceived was ex­tremely pos­i­tive,” he says. “In ad­di­tion to hav­ing new ma­chines in stock, we also now have Hidromek units in the rental fleet pro­vid­ing var­i­ous op­tions for cus­tomers re­gard­less of whether they are look­ing to pur­chase or hire.”

Hidromek was founded in Ankara in 1978. Founder and cur­rent board chair­man Hasan

Basri Bozkurt started with the pro­duc­tion of at­tach­ments for agri­cul­tural trac­tors.

This ini­tia­tive de­vel­oped fur­ther and was re­spon­si­ble for the first con­struc­tion ma­chine ever de­signed by Turk­ish en­gi­neers, which was pro­duced in the fol­low­ing years.

The prod­uct range ex­panded with time, lead­ing to the growth of Hidromek and it now em­ploys about 1,900 peo­ple glob­ally. Hidromek de­signs are strongly driven by cus­tomer feed­back.

The com­pany in­vests heav­ily in re­search and de­vel­op­ment and is con­tin­u­ously de­vel­op­ing and up­dat­ing its prod­uct range.

Ex­port­ing to more than 80 coun­tries on five con­ti­nents, Hidromek works with an in­ter­na­tional dealer net­work pro­vid­ing sales and af­ter­sales. The com­pany also has di­rect out­lets in Spain, Rus­sia and Ja­pan.

The Hidromek equip­ment range is backed by an im­pres­sive list of de­sign and en­gi­neer­ing ac­co­lades in Amer­ica, Ger­many and in a num­ber of other coun­tries, the com­pany says.

There are several new prod­uct re­leases to look for­ward to over the next 12 to 18 months.

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