In a the­matic pro­mo­tional give­away, Rohrer promised to re­ward early-ac­cess play­ers for their loot­ing with real cash. A to­tal of $3,000 was at stake, but the real eye­brow-rais­ers were the top eight prizes. They be­gan at low-value gun store vouch­ers, moved up to door­re­in­force­ment gad­gets and cul­mi­nated in a grand prize where the rich­est player would re­ceive Rohrer’s own club, bought for de­fend­ing his fam­ily against vi­cious dog at­tacks.

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