GETTING YOUR ETA RIGHT
Offering videogame backers honest timelines for a project is a challenge for even the most experienced development studio. Kickstarter’s Cindy Au has advice for any developer about to embark on a new venture who wants to offer realistic promises to potential backers. “Do your research when it comes to budgeting and timeline,” she says. “How much will hiring an artist cost? Are there parts of the development that you won’t be able to handle yourself? What will you do if your laptop dies? How much personal funding has been put into the project, and realistically, how much more will you need?
”If you’ve never made a budget before, talk to peers who have and learn how to do it. It’s essential to walk into this with a plan, a clear sense of what costs lie ahead… Sometimes the greatest expense does end up being time, and budgeting for time is a real challenge. My advice? Don’t be stingy on time, and make sure you give yourself enough time for unexpected delays. If everyone on your team still has a day job, factor in extra time. You won’t regret it. And at the end of the day, if you do run into delays or budget issues, be upfront and talk to your backers.”