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Free-to-play roy­alty ex­pands its em­pire with a new stu­dio

very ex­cit­ing stage, and we can’t wait un­til we’ll be able to get the first re­ac­tions from our net­work of 345 mil­lion play­ers.

As a King stu­dio, how much say do you have in what you do?

We’re an au­ton­o­mous stu­dio just like any other King stu­dio, but we re­ally value the shar­ing of knowl­edge be­tween the other stu­dios. King has been mak­ing ca­sual games for over ten years, and that is a real strength. Our cul­ture is ac­tu­ally a lot about shar­ing and be­ing hum­ble and open. We be­lieve we are fast and fluid, and we are very pas­sion­ate about what we do. We have so much knowl­edge in this company not only be­cause of our re­cent suc­cess but be­cause we have been in the business for over ten years, so it would be a shame not to use that ex­pe­ri­ence. We now have a rather big or­gan­i­sa­tion of game pro­fes­sion­als, with ex­pe­ri­ence from across the in­dus­try, but in the end it’s ul­ti­mately our decision, here in Berlin, how much we put into the game.

And how closely do you work with the other King stu­dios?

We work very closely with the other stu­dios across Europe, and in par­tic­u­lar with our CCO, Se­bas­tian Knutsson, who’s over­see­ing de­vel­op­ment world­wide. Se­bas­tian is ba­si­cally co-or­di­nat­ing the port­fo­lio, and he’s also an in­te­gral part of the group of peo­ple who green­light pro­to­types. King has also just ac­quired Non­stop Games in Sin­ga­pore, so now also hav­ing a stu­dio in the Asian mar­ket is very ex­cit­ing for us.

How would you de­fine King’s games?

Bite-size bril­liance. When you start Candy Crush, Farm He­roes or Bub­ble Witch Saga, there’s aways some­thing new, and you al­ways re­quire a lit­tle bit of luck as well. Even though I’m hun­dreds of lev­els into Candy Crush Saga, I still spend so much time on it. When­ever I have any down­time, even if it’s about 30 seconds in an el­e­va­tor, it’s, “Awe­some, let’s fire up a level in Candy Crush”.

What do you think the fu­ture looks like for King in Berlin?

We still have mul­ti­ple po­si­tions which we’re look­ing to fill, from game de­sign­ers to game de­vel­op­ers for both mo­bile and Face­book. We’re re­ally proud and happy about our new of­fice space, and we’re ex­cited to fill it with tal­ented peo­ple. I see this as an ex­cit­ing op­por­tu­nity for us to form the Berlin stu­dio from scratch, with fan­tas­tic support from King, both from a cor­po­rate per­spec­tive and also in terms of knowl­edge and ac­cess to a huge net­work of play­ers.

King’s new of­fice still smells of paint when we ar­rive, and one floor has yet to be oc­cu­pied, but it’s al­ready a colour­ful and wel­com­ing space

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