Nintendo resisted the notion of post-release DLC for years, despite investors urging it to follow the crowd. Its solution is, on the face of it, a player-friendly one that serves both the paying customer and the balance sheet. A single Amiibo can unlock content in multiple games, some of which are yet to even be announced. And they look good on the shelf, too. Yet all is not quite as it seems. Amiibo’s problem is not what’s being sold, but its distribution. Released in ‘waves’ a handful at a time and based on some of the most beloved games and characters of all time, these highly desirable figures are in short supply. Demand for one recent preorder was such that it brought the website of Game Stop, the biggest videogame retailer in the US, to its knees. They may look sweet, but there’s a dark side to Nintendo’s typically leftfield take on DLC.