THE BIG SCREEN

EDGE - - KNOWLEDGE APPLE TV -

As a former user ex­pe­ri­ence ar­chi­tect who has worked with Chan­nel 4 and ITV, Ustwo prod­uct de­signer Lee Simp­son knows about TV. “The most vi­tal part of an ef­fec­tive TV in­ter­face is clar­ity,” he says. “De­sign­ers must re­sist the urge to over­load the screen. Only show nec­es­sary in­for­ma­tion by de­fault, and use pro­gres­sive dis­clo­sure to re­veal more as needed.” He adds that de­vel­op­ers should avoid overuse of mo­tion; check work on mul­ti­ple TVs – “colour, ty­pog­ra­phy and scal­ing vary wildly by size and man­u­fac­turer”; and recog­nise the ben­e­fits of TV as a shared de­vice. “Mobile is more about a per­sonal ex­pe­ri­ence, and if peo­ple sim­ply port from iOS, they’ll risk de­valu­ing the Ap­ple TV ex­pe­ri­ence.”

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