DÉLICE DE FRANCE
How Sony’s French focus put PGW on the map
Sony’s decision to host a press conference at Paris Games Week for the first time sparked predictable results. Attendance was up 13 per cent year on year, and there was a rise of more than 20 per cent in footfall at the Game Connection business conference that runs alongside the consumer event. Like Gamescom, Paris Games Week is an opportunity for local businesses. For the first time, part of the show floor was devoted to games made in France, with 20 studios showing their in-development wares to punters who came to the show to see big international names.