How Sony’s French fo­cus put PGW on the map


Sony’s de­ci­sion to host a press con­fer­ence at Paris Games Week for the first time sparked pre­dictable re­sults. At­ten­dance was up 13 per cent year on year, and there was a rise of more than 20 per cent in foot­fall at the Game Con­nec­tion busi­ness con­fer­ence that runs along­side the con­sumer event. Like Gamescom, Paris Games Week is an op­por­tu­nity for lo­cal busi­nesses. For the first time, part of the show floor was de­voted to games made in France, with 20 stu­dios show­ing their in-de­vel­op­ment wares to pun­ters who came to the show to see big in­ter­na­tional names.

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