Mi­it­omo

iOS, An­droid

EDGE - - HYPE -

Pub­lisher Nin­tendo/ DeNA De­vel­oper Nin­tendo For­mat An­droid, iOS Ori­gin Ja­pan Release March

De­fy­ing the hopes of in­vestors, pres­i­dent Tat­sumi Kimishima re­vealed Nin­tendo’s smart­phone de­but would be a com­mu­ni­ca­tion app fea­tur­ing Miis, not Mario with IAP. Bor­row­ing el­e­ments from StreetPass and To­modachi Life, Mi­it­omo will ask users a range of ques­tions, the an­swers to which their Miis will share with friends. The an­nounce­ment, cou­pled with a de­lay, saw share prices tank, but it’s a smart move, con­sis­tent with Iwata’s blue ocean strat­egy for Wii and DS.

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