Sound­bytes

Game com­men­tary in snack-sized mouth­fuls

EDGE - - SECTIONS -

A few words from Bobby Kotick, Martin Hollis and Peter Moore

“Sixty per­cent of their con­sumers are fe­male. There are more op­por­tu­ni­ties now than we’ve ever had be­fore.”

Bobby Kotick ex­plains why Ac­tivi­sion dropped $5.9 bil­lion on Candy Crush maker King. Per­haps it had noth­ing to do with profit mar­gins?

”He sug­gested that it might be nice if, at the end of Gold­enEye, you got to shake hands with all your en­e­mies in the hos­pi­tal.”

Gold­enEye 007 di­rec­tor Martin Hollis re­veals Shigeru Miyamoto’s squea­mish side

“Our goal is to in­crease the num­ber of My Nin­tendo mem­bers. It would be good if we reached 100 or 200 mil­lion.” Fight­ing words from Nin­tendo pres­i­dent Tat­sumi Kimishima. And prob­a­bly a tad op­ti­mistic

“For a lot of com­pa­nies, re­makes are a way to drive rev­enue… We don’t do that here. I don’t think that’s ever been in our cul­ture.”

EA COO Peter Moore dreams up a world with­out an­nual it­er­a­tions of FIFA, Mad­den et al

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