T H E WO R L D S TA G E
While previous Street Fighters have been built almost exclusively in Japan, Ono and Capcom have taken a more global approach in the development of
Street Fighter V. “What we’re providing is a tool – if you equate it to football then we’re providing the pitch, the kit, the goals and a ball,” Ono says. “But the entertainment is happening on the pitch, provided by the players. We’re essentially making the rulebook – and if Japan is making the rulebook, it might not be appropriate for players in other parts of the world.” To that end, Capcom has hired community managers in each major territory to collate player feedback. The final decisions are made by Capcom USA.
The global approach has fed into character design, too, with Ono crediting Capcom Europe for the creation of Rashid, an Arabian fighter designed in recognition of the size of the Street Fighter scene in the Middle East. “There’s one huge downside to working with all these people across timezones – it takes a ton of time! But it’s essential to making an appropriate rulebook that will be accepted by players all over the world.”