Where should indies be fo­cus­ing more of their ef­forts?

Ac­cord­ing to Chillingo MD Ed Rumley, “Soft launch­ing for six to seven months is not un­usual any more. The big pub­lish­ers are squeez­ing the key per­for­mance in­di­ca­tors be­cause they’ve got the mus­cle.” Too few devs re­alise that soft launch­ing in Canada, Aus­tralia or Ire­land is where the likes of Su­per­cell hone their games and se­cure their suc­cess. “Many indies do an­a­lyt­ics by go­ing down the pub and ask­ing their friends what they think,” says MGF 2016 host

Ge­orge Os­born (above). “They’ve got it on a con­cep­tual level – they know they need out­side opin­ions – but they don’t have it on an an­a­lyt­i­cal level at all.”

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