SOFTLY DOES IT
Where should indies be focusing more of their efforts?
According to Chillingo MD Ed Rumley, “Soft launching for six to seven months is not unusual any more. The big publishers are squeezing the key performance indicators because they’ve got the muscle.” Too few devs realise that soft launching in Canada, Australia or Ireland is where the likes of Supercell hone their games and secure their success. “Many indies do analytics by going down the pub and asking their friends what they think,” says MGF 2016 host
George Osborn (above). “They’ve got it on a conceptual level – they know they need outside opinions – but they don’t have it on an analytical level at all.”