Vir­tual re­al­ity shouldn’t be looked at as a way to cre­ate more im­mer­sive ver­sions of ex­ist­ing gen­res, Ash­forth be­lieves. “You can’t frame gen­res in the same way you used to, as the ex­pe­ri­ence they of­fer in VR can be very dif­fer­ent. My feel­ing is that it’s more nat­u­ral, more im­mer­sive, less about em­u­lat­ing the ex­pe­ri­ence through ab­stract me­chan­ics and more about you aim­ing and duck­ing and reload­ing, just like in real life. You don’t em­pathise with your avatar so much as in­habit it. Peo­ple say, ‘Look at my hands. Look at my body!’ They frame it as them­selves be­ing there in the scene. That’s a fun­da­men­tally dif­fer­ent view­point than most en­ter­tain­ment ex­pe­ri­ences of­fer.”

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