WRITING BEEFJACK’S FUTURE
How its history in writing news, reviews and features for indie games continues to shape the core of BeefJack’s DNA While BeefJack Create is a far cry from the company’s editorial website from 2008, the experience in writing about games has been fundamental in forming Create as a platform. It’s particularly the case where getting Create projects noticed by players is concerned.
“Marketing is such a huge area of making a game successful, and we know it well through having run BeefJack Magazine ourselves,” Leach explains. “For us, that’s hugely helpful. It means we can help other studios, and engineer and pick out quirky projects that we see have the potential to reach a lot of people. That’s where BeefJack Create and BeefJack Promote can really work in harmony with each other.”
BeefJack Promote, a separate offering from the same company, provides marketing expertise and insight for games looking to reach broad, commercially viable audiences, and it’s entirely possible to use in conjunction with Create, a pairing that makes