WRIT­ING BEEFJACK’S FU­TURE

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How its his­tory in writ­ing news, re­views and fea­tures for in­die games con­tin­ues to shape the core of BeefJack’s DNA While BeefJack Cre­ate is a far cry from the com­pany’s edi­to­rial web­site from 2008, the ex­pe­ri­ence in writ­ing about games has been fun­da­men­tal in form­ing Cre­ate as a plat­form. It’s par­tic­u­larly the case where get­ting Cre­ate projects no­ticed by play­ers is con­cerned.

“Mar­ket­ing is such a huge area of mak­ing a game suc­cess­ful, and we know it well through hav­ing run BeefJack Mag­a­zine our­selves,” Leach ex­plains. “For us, that’s hugely help­ful. It means we can help other stu­dios, and en­gi­neer and pick out quirky projects that we see have the po­ten­tial to reach a lot of peo­ple. That’s where BeefJack Cre­ate and BeefJack Pro­mote can re­ally work in har­mony with each other.”

BeefJack Pro­mote, a sep­a­rate of­fer­ing from the same com­pany, pro­vides mar­ket­ing ex­per­tise and in­sight for games look­ing to reach broad, com­mer­cially vi­able au­di­ences, and it’s en­tirely pos­si­ble to use in con­junc­tion with Cre­ate, a pair­ing that makes

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