SERIOUS ABOUT DISTRIBUTION
While serious-game specialist Grendel Games is delivering most of its output through partnerships with health insurers and hospitals, it’s also looking to develop a commercial platform not only for its games, but also serious games as a whole. “There’s no such thing as Steam for selling serious games,” Grendel founder Tim Laning says. He’s looking to change that, though, bringing together a global community of serious-game developers.
“That’s something we’re working on very hard behind the scenes, together with a lot of different partners and serious-game developers from around the world. To basically all say: ‘Let’s stop the bullshit – let’s make sure we have a sales platform that enables us to sell that product, for people to rate that product, and to immediately see if it’s a quality product or not’.” It’s an effort Laning hopes will curb the rise in poorly realised games.