SE­RI­OUS ABOUT DIS­TRI­BU­TION

EDGE - - HEALTH POINTS -

While se­ri­ous-game spe­cial­ist Gren­del Games is de­liv­er­ing most of its out­put through part­ner­ships with health in­sur­ers and hospi­tals, it’s also look­ing to de­velop a com­mer­cial plat­form not only for its games, but also se­ri­ous games as a whole. “There’s no such thing as Steam for sell­ing se­ri­ous games,” Gren­del founder Tim Lan­ing says. He’s look­ing to change that, though, bring­ing to­gether a global com­mu­nity of se­ri­ous-game de­vel­op­ers.

“That’s some­thing we’re work­ing on very hard be­hind the scenes, to­gether with a lot of dif­fer­ent part­ners and se­ri­ous-game de­vel­op­ers from around the world. To ba­si­cally all say: ‘Let’s stop the bull­shit – let’s make sure we have a sales plat­form that en­ables us to sell that prod­uct, for peo­ple to rate that prod­uct, and to im­me­di­ately see if it’s a qual­ity prod­uct or not’.” It’s an ef­fort Lan­ing hopes will curb the rise in poorly re­alised games.

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