Rubin co-founded Naughty Dog with Andy Gavin in 1986, and during his 18 years at the company oversaw games such as Crash Bandicoot and Jak And Daxter, selling the studio to Sony in 2001. After quitting Naughty Dog he spent a few years away from the game industry, setting up investment fund Morgan Rose and creating a mashup tool that was sold to Fox and folded into My Space within a week of going live. He returned to games in 2012 as president of struggling THQ, but arrived too late to turn things around for a company whose stock had plunged by 98 per cent. It filed for bankruptcy before the year was out. He joined Oculus in 2014 and was quickly promoted to head of content, where he leads firstparty development, the Oculus Store, and developer and publisher relations.