EA PLAY

EDGE - - THE EDGE AWARDS -

“Folks, E3 is over. Why should we, Elec­tronic Arts, one of the world’s big­gest videogame pub­lish­ers, con­tinue to cater to the whims of an in­creas­ingly crit­i­cal press, with its scorn­ful hot takes and gurn­ing re­ac­tion videos? It’s all about com­mu­nity th­ese days, so let’s go di­rect to the fans. But let’s do it in Los Angeles, in E3 week, at a venue a five-minute walk away from the main ac­tion. Oh, and we’ll in­vite the press, too. That’ll learn ’em!”

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