Developer/publisher Niantic Format Android, iOS
Yes, fine, it wasn’t much of a game. And look, we know that Nintendo didn’t actually make much money out of it. But who cares? For a few weeks last summer,
Pokémon Go was absolutely everywhere: every person outdoors looking at their phone prompted the suspicion they were playing it, and more often than not they were. It got people outside and brought them together. Not a long-lasting craze, but a true videogame phenomenon.