While do­na­tions are an im­por­tant com­po­nent of char­i­ties’ in­come each year, or­gan­i­sa­tions are in­creas­ingly seek­ing to find other ways to en­gage di­rectly with play­ers and de­vel­op­ers and sup­port their fundrais­ing ef­forts. “Ev­ery year we’re rais­ing more money to give to more char­i­ties,” Tracey McGar­ri­gan says. “Part of the chal­lenge, the thing that drives us, is to keep get­ting more and more peo­ple from the in­dus­try to sup­port the work that GamesAid is do­ing. One ini­tia­tive that we’ve got com­ing up is called Dig­i­tal For Good, which is us work­ing in part­ner­ship with plat­forms like Steam and Hum­ble Bun­dle to sup­port all of those devs that go, ‘You know what? I’d love to sell some­thing and the prof­its go to GamesAid.’ We’re go­ing to act as a pub­lisher so that kind of con­tent can come to mar­ket. Hav­ing those cre­ative com­mer­cial ideas is in­creas­ingly im­por­tant, and hope­fully we can con­tinue to make more money to give to more char­i­ties.”

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