Bar­low is clearly en­joy­ing the op­por­tu­nity to dis­rupt es­tab­lished ideas of film and TV as he brings his ex­pe­ri­ence in the in­ter­ac­tive space to bear. “It’s cool to see the look on peo­ple’s faces,” he says. “The movie and TV in­dus­tries are pretty so­lid­i­fied in the way they do things. The way a crew is or­gan­ised, the way they break down a script – it’s a very well-oiled ma­chine, and that’s how you can have hun­dreds of peo­ple run­ning around and still man­age to get the shot in the can. This com­pli­cated en­deav­our works be­cause they’ve had 100 years of fig­ur­ing out how this stuff works. So to come into that world and give them a script and ex­pe­ri­ence that changes all those rules is re­ally fun and ex­cit­ing.”

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