A for­mer player for Swe­den’s na­tional vol­ley­ball team, Söder­lund’s big break in games came with Co­de­name Ea­gle, a mil­i­tary shooter made by Re­frac­tion Games, the stu­dio he co-founded. DICE bought Re­frac­tion in 2000, and the Bat­tle­field se­ries was born; by the time EA ac­quired DICE four years later, Söder­lund was CEO of the Stock­holm stu­dio. Prior to his cur­rent role over­see­ing all of EA’s stu­dios, he was EVP of the EA Games la­bel, look­ing af­ter stu­dios such as DICE and Cri­te­rion. When he be­came CEO, An­drew Wil­son asked Söder­lund to look af­ter EA Sports as well as his ex­ist­ing brief; in­stead, Söder­lund pro­posed do­ing away with the EA La­bels struc­ture, in­stead unit­ing all stu­dios and IP un­der a sin­gle ban­ner, EA Stu­dios.

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