Robin Hunicke’s lifelong love of games led her to study computer science and begin a PhD in Artificial Intelligence, before she was recruited by Electronic Arts in 2005. There, she worked on The Sims 2 and MySims, as well as Steven Spielberg’s Wii puzzler Boom Blox. In 2009, Hunicke left EA to help Thatgamecompany create Journey. She and fellow Journey developer Martin Middleton went on to co-found Funomena in 2012, creating experimental and educational titles such as the FitBitcompatible Terra and Google Tangoenabled AR game Woorld. She runs two programs at UC Santa Cruz, co-organises the annual GDC Experimental Gameplay Workshop, and volunteers for more game jams, foundations and workshops than could possibly fit in one magazine column.