TRANS­FORM­ING THE TRA­DI­TIONAL OPEN HOUSE

Elite Agent - - UP­FRONT -

It seems like ev­ery­thing these days is 'go­ing on­line' and the real es­tate in­dus­try has caught the bug, trans­form­ing the tra­di­tional open house into an im­mer­sive, dig­i­tal ex­pe­ri­ence.

Sell­ers are se­lect­ing agents who pro­vide more than im­age gal­leries, 360º panora­mas and fly-through videos. They want an agent who can cre­ate an emo­tional con­nec­tion with their prop­erty, by let­ting buy­ers get a real ‘ feel' for the space.

Cre­at­ing a 3D show­case helps buy­ers en­gage with the prop­erty in their own time and at their own pace, stop­ping when and where they want to ex­plore the space from many dif­fer­ent an­gles.

“If a photo is worth a thou­sand words, a 3D model is worth a thou­sand pho­tos to help po­ten­tial buy­ers vir­tu­ally tour your home,” says Third Floor 3D CEO Ja­neece Keller.

By putting the tra­di­tional open house into a 3D on­line world, agents can present their client's prop­erty for sale in the best pos­si­ble light. A 3D model can drive lead gen­er­a­tion, pro­vid­ing a key point of dif­fer­ence for an agent from their com­peti­tors. It can also show­case a prop­erty to more po­ten­tial buy­ers, cap­tur­ing those in­ter­state and in­ter­na­tion­ally.

Un­like with tra­di­tional mar­ket­ing tools, a 3D model al­lows aspir­ing buy­ers to ' walk through' a prop­erty on­line and gain a more ac­cu­rate ap­pre­ci­a­tion for its phys­i­cal space and di­men­sions. Rather than re­plac­ing the tra­di­tional open house, 3D com­ple­ments this as­pect of sell­ing a home by cast­ing a wider on­line net for po­ten­tial buy­ers.

3D mod­els, such as those pro­duced by The Third Floor 3D, are ide­ally suited to those real es­tate agen­cies look­ing to pro­vide an im­mer­sive and truly en­gag­ing mar­ket­ing pack­age for their clients.

For more in­for­ma­tion email info@thethird­floor.com.au or call (02) 99098635.

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