Elite Agent - - READER PROFILE -

From sell­ing boats on the Vic­to­rian coast to be­com­ing a well-re­spected agent and auc­tion­eer in Melbourne, Jack Richard­son brings a sharp eye to the sales mar­ket in his role at hock­ingstu­art Ar­madale. Fresh from win­ning the REIV 2016 Novice Auc­tion­eer of the Year Award, he shares his goals for 2017.

Jack, how many years have you been work­ing in real es­tate? I started at hock­ingstu­art Ar­madale three years ago. I wanted to start at a wellestab­lished of­fice that has mar­ket share in their area and has great sys­tems in place, and I knew hock­ingstu­art Ar­madale would be a good fit.

What mo­ti­vated you to get into real es­tate? I've al­ways been good at sell­ing. How­ever, I orig­i­nally sold boats through my own busi­ness in Queen­scliff for a cou­ple of years, which re­ally honed my sales skills. I also had a few friends who worked in real es­tate, and the more I learnt about what they do on a day-to-day ba­sis, the more I thought real es­tate would be a good fit for me.

What is the mar­ket like in your area right now? Ar­madale is a hive of ac­tiv­ity at the mo­ment. The Ston­ning­ton area is well sought-out through­out the year, but I do find the Fe­bru­ary mar­ket tends to kick-start the year with a bang. This bumper mar­ket looks set to con­tinue right through­out 2017. In par­tic­u­lar, the hous­ing mar­ket has been in­cred­i­bly strong and older-style apart­ments are also sell­ing well.

What or who in­spires you? The peo­ple I work with at hock­ingstu­art Ar­madale keep me go­ing ev­ery day. They re­ally do keep you ac­count­able and also give plenty of sup­port.

What cross­over skills do you bring from your ex­pe­ri­ence sell­ing lux­ury sports boats? The most im­por­tant skill in sell­ing is be­ing able to talk to peo­ple and con­vinc­ingly por­tray the ben­e­fits of what you're sell­ing. The two also go hand-in-hand when it comes to ne­go­ti­a­tion. When I was sell­ing

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