Con­nect Overseas Buy­ers with Video


AC­CORD­ING TO Core­L­ogic and the Aus­tralian Prop­erty Coun­cil, in 2016 more than 23 per cent of Aus­tralian prop­er­ties were sold to for­eign buy­ers. That's a $61 bil­lion mar­ket you should be part of! Your abil­ity to use video to mar­ket to for­eign buy­ers more ef­fec­tively can be a big sell­ing point in your next list­ing pre­sen­ta­tion – par­tic­u­larly if your area has lots of ven­dors with English as their sec­ond lan­guage.

MANY REAL ES­TATE busi­nesses have un­tapped mar­ket­ing re­sources in the form of mul­ti­lin­gual team mem­bers, who may be able to use their tal­ents to win you more list­ings. Mod­ern on­line video sys­tems al­low you to cre­ate mul­ti­ple ver­sions of any video prop­erty pre­sen­ta­tion, with dif­fer­ent voice tracks. In only min­utes you can quickly re-voice any prop­erty pre­sen­ta­tion from your desk­top.

For ex­am­ple, if your staff al­ready ham­mer away on the phone, sell­ing in Man­darin, Can­tonese or Korean, why not get them to spend the five min­utes it takes to cre­ate ver­sions of your prop­erty videos that speak di­rectly to for­eign mar­kets? Not only can they speak the buyer's lan­guage; they can also add the cul­tural nu­ances that make for­eign buy­ers feel wel­come.

If you are a re­gional of­fice where ev­ery­one only speaks English, you can still talk your prospect's lan­guage. Revoic­ing your pre­sen­ta­tions can be done from any­where. You can be mak­ing the videos in Up­per Yep­poon, and eas­ily get a friend in Syd­ney to re-voice them for you.

In only min­utes you can quickly re-voice any prop­erty pre­sen­ta­tion from your desk­top.

It is so quick to re-voice that it even makes sense to use video to talk di­rectly to in­di­vid­ual prospects. Why not use in­di­vid­u­ally voiced video to fol­low up af­ter list­ing pre­sen­ta­tions? It is a great way to com­mu­ni­cate, and you will im­press the ven­dor.

The world is get­ting smaller, faster and more con­nected. A big dif­fer­en­tia­tor is how fast you can adapt.

For more in­for­ma­tion and tips visit bu­

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