9 truths about suc­cess in real es­tate

Elite Agent - - MINDSET CORNER - Jet Xavier

There's a plethora of in­for­ma­tion avail­able about how to be­come a suc­cess­ful agent. Ev­ery­one knows what they should be do­ing, but what about the re­al­ity? Check in with where you're at with these real es­tate truths from mind­set coach Jet Xavier.

Too many peo­ple try to sugar-coat what it takes to be­come a suc­cess­ful real es­tate agent. I think that if you are re­ally se­ri­ous about mak­ing a suc­cess­ful ca­reer in real es­tate you need the truth about what it takes and what the true re­al­ity is. Whether you are just start­ing or part-way through, know­ing this will help you pre­pare and over­come the real chal­lenges to a suc­cess­ful ca­reer in real es­tate.

1. IT’S TOUGHER THAN YOU THINK

So many peo­ple get into real es­tate think­ing it's an easy ride and easy money. You just meet peo­ple, smile and sell houses. Wrong! It's a very tough, com­pet­i­tive busi­ness and that is why most never be­come suc­cess­ful at it.

You will be chal­lenged and stretched and pushed to the limit. It will re­veal whether you are truly made of the right stuff or not. It can also have an im­pact on your health, fam­ily time and so­cial ac­tiv­i­ties if you let it. It de­mands you to step up ev­ery day and make it hap­pen. When the go­ing gets tough, do you get go­ing?

2. THE BRAND DOESN’T MAKE YOU SUC­CESS­FUL

Yes, a good strong brand sup­ports you; how­ever, most make the mis­take of think­ing the brand does all the work. It doesn't. The only thing that will make you suc­cess­ful is you. You have to turn up ev­ery day and make it hap­pen. There are no hand­outs and no­body car­ry­ing you along the way. If you don't do it then it doesn't get done. Are you a per­son who makes things hap­pen or lets things hap­pen?

3. PEO­PLE WILL JUDGE AND RE­JECT YOU

You need to have thick skin in this game and be able to deal with set­backs, re­jec­tion and peo­ple judg­ing you. Some­times, no mat­ter how good your in­ten­tions are or how hard you try, peo­ple will still seek to bring you down, mis­un­der­stand and blame you. Do you get eas­ily of­fended?

4. THINGS WILL GO WRONG

Be pre­pared for things not to go the way you think they will or should. It can be a very un­pre­dictable busi­ness and most of the time things are out of your con­trol. What you thought and were promised would hap­pen will of­ten not. What peo­ple say straight to your face they will do or want might not hap­pen ei­ther. Can you han­dle things be­ing out of your con­trol?

5. IT’S NOT ALL CHAM­PAGNE AND FAST CARS

Peo­ple see mil­lion-dol­lar list­ings and think it's all nice suits, hot women and fast cars. Sorry; it's early morn­ings, late nights and a tonne of hard work, sweat and grind. You get noth­ing at the front end, but if you stick at it you could have a great ca­reer long term. Can you de­lay grat­i­fi­ca­tion?

6. JUST BE­ING GOOD WITH PEO­PLE IS NOT ENOUGH

The amount of peo­ple who get into real es­tate be­cause their friends say they are good with peo­ple is in­cred­i­ble. Yes, be­ing a so­cial peo­ple per­son does help; how­ever, that is not the core com­po­nent to suc­cess. Be­ing dis­ci­plined, pro­duc­tive and con­sis­tent de­ter­mines your suc­cess. How dis­ci­plined are you?

7. YOU WILL HAVE TO IN­VEST MONEY

The good agents spend money on their mar­ket­ing, train­ing, ser­vic­ing clients and per­sonal and busi­ness im­prove­ment. Bad agents spend noth­ing. Do you spend money and in­vest in your­self to im­prove you and your busi­ness?

8. DON’T REIN­VENT THE WHEEL

A top prin­ci­pal told me agents try to rein­vent real es­tate when it's not rocket sci­ence. It is a pre­dictable busi­ness if you just do ex­actly what is re­quired and fol­low the tem­plate for suc­cess. Can you take di­rec­tion and fol­low a plan?

9. THERE’S NO MAGIC PILL

The big­gest mis­take real es­tate agents make is to think there's some kind of magic pill for suc­cess. Most at­tend the same events, the same sem­i­nars, lis­ten to the same stuff and read the same thing, think­ing that all these are go­ing to pro­vide them with a short­cut to suc­cess. In re­al­ity it doesn't; most of the notes or in­for­ma­tion gath­ered sits in a drawer some­where, never to be read or im­ple­mented. Are you an im­ple­menter?

On the flip-side, if you can an­swer these 9 ques­tions pos­i­tively then you are well on your way to suc­cess.

Jet Xavier is one of Aus­tralia’s lead­ing mind­set coaches for real es­tate sales pro­fes­sion­als. Jet is an ac­cred­ited EDISC hu­man be­hav­iour con­sul­tant, NLP prac­ti­tioner, and mo­ti­va­tional speaker. For more in­for­ma­tion visit jetx­avier.com.

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