Joel Hood has been in real estate for just three and a half years, and is now writing close to $1m in commission. Carman, as selling principal, writes just over the $1m mark. In addition to winning Director and Salesperson of the Year, both also won group awards for highest GCI in a single month (Director and Salesperson).
Given that essentially they are separate businesses within the same office, first up I want to know how it all works. Says Hood, “From the first conversation we had about me coming across to Eview, it was interesting, because Jarrod was my main competitor, but it was the positive feedback and seeing him win listings unopposed that also attracted me to join him in his office.”
While Hood wasn’t keen on taking on something the size of Carman’s business, which includes property management, having his own recognisable brand was appealing. “Being able to brand myself and have people in my area who know me with my brand and my marketing, elements that encompass who I am, was definitely another thing that attracted me to Eview Group. With their model, I can run a business and continue to prospect, list and sell, without having all the extra management that goes along with it.”
Even Carman admits that Hood looks like his own brand and that the two of them have on occasion been invited to the same listing presentations. “We’ve had the same agents go into an appraisal to compete for the business; so it’s interesting at times, with a lot of frank conversations!” laughs Carman.
“But for someone like Joel, who was always going to be a gun – our set-up gives him the ability to run his own business group without the hassle of running his own business.” And, like a good leader, Carman adds, “I like to support guys like Joel, because [laughs] then it’s not all about the ‘Jarrod Carman show’.”
“I can’t imagine trying to do it on my own again. I was writing some big numbers, but it was just carnage.” - Jarrod Carman
So what happens when a lead comes through the door that’s on more than one person’s database? Hood says it’s all about communication. “With leads that come in, most are either looking for me or looking for Jarrod. We work out what is best for the client and both our businesses. You get some people who are like dogs around a bowl, fighting each other for the listing or the sale. It’s open with us; we always help each other out.”