Elite Agent - - SALES -

NEW RE­SEARCH SHOWS THAT de­liv­er­ing great cus­tomer ser­vice to ven­dors and buy­ers can tur­bocharge your real es­tate busi­ness by in­creas­ing re­fer­rals and cre­at­ing cus­tomers for life. Kylie Davis sug­gests some prac­ti­cal res­o­lu­tions to en­sure you see ben­e­fits of ad­e­quately serv­ing both groups.

THE CON­SUMER Per­cep­tions of Real Es­tate Agents re­search from Core­L­ogic iden­ti­fies that 36 per­cent of sell­ers would def­i­nitely use their agent again, while 25 per­cent of buy­ers would go back to the agent they bought from. It also shows that 68 per­cent of ven­dors would rec­om­mend their agent to friends and fam­ily, while 57 per­cent of buy­ers would do the same.

Ev­ery time an agent sells a prop­erty, they have two op­por­tu­ni­ties to cre­ate a re­la­tion­ship for life – the op­por­tu­nity with the seller, and the op­por­tu­nity with the suc­cess­ful buyer. ‘Bank­ing’ cus­tomers for fu­ture re­la­tion­ships makes per­fect sense. Why then do only a mi­nor­ity of real es­tate agents take this se­ri­ously?

If you want to grow your busi­ness, stand out from the crowd by de­liv­er­ing a great ex­pe­ri­ence for both sell­ers and buy­ers. Even bet­ter news – what sell­ers and buy­ers want from real es­tate agents is sur­pris­ingly sim­i­lar.

So make 2017 the year that your agency bridges the gaps be­tween buyer and seller ser­vice by adopt­ing these eight res­o­lu­tions. sell­ers and buy­ers, and con­sider adding a sim­pli­fied ver­sion of it to your web­site.

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