8 REAL ESTATE RESOLUTIONS TO DELIVER GREAT CUSTOMER SERVICE
NEW RESEARCH SHOWS THAT delivering great customer service to vendors and buyers can turbocharge your real estate business by increasing referrals and creating customers for life. Kylie Davis suggests some practical resolutions to ensure you see benefits of adequately serving both groups.
THE CONSUMER Perceptions of Real Estate Agents research from CoreLogic identifies that 36 percent of sellers would definitely use their agent again, while 25 percent of buyers would go back to the agent they bought from. It also shows that 68 percent of vendors would recommend their agent to friends and family, while 57 percent of buyers would do the same.
Every time an agent sells a property, they have two opportunities to create a relationship for life – the opportunity with the seller, and the opportunity with the successful buyer. ‘Banking’ customers for future relationships makes perfect sense. Why then do only a minority of real estate agents take this seriously?
If you want to grow your business, stand out from the crowd by delivering a great experience for both sellers and buyers. Even better news – what sellers and buyers want from real estate agents is surprisingly similar.
So make 2017 the year that your agency bridges the gaps between buyer and seller service by adopting these eight resolutions. sellers and buyers, and consider adding a simplified version of it to your website.