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A new tech tool is offering a ‘one-stop’ sales platform tailored specifically to the real estate industry, with features including lead generation, listing presentation, a mobile property appraisal app and simplified reporting.
Known as ctcProperty, the mobilefriendly platform is designed to handle all stages of the sales process and comes complete with access to CoreLogic data, which is cleverly integrated into the product workflows. The software harnesses the power of Salesforce but is built specifically to the real estate industry’s needs.
ctcProperty Managing Director Peter Hutchison explained that the vision for the product was a onestop shop for agents that offered a simple yet comprehensive solution in the one trusted and secure platform.
“We wanted to give the real estate industry a new and modern tool that increases listings and income generation, and improves customer engagement between the agents and their clients,” he said.
ctcProperty includes CRM functions like prospecting, marketing, listing and client management, but also features its own inbuilt mobile inspection app, exchange and settlement ledger, and sales trust accounting.
It integrates with other Salesforce tools and apps, and will incorporate AI and big data capability in 2018 to drive listing volumes for agents.
“Our vision is to provide one solution that provides the industry with the core of what they do in one place,” Mr Hutchison said.