REALESTATE.COM.AU GIVES AGENTS THE EDGE

Elite Agent - - READER PROFILE -

realestate.com.au this month an­nounced Agent Edge, a new fam­ily of per­sonal brand­ing prod­ucts to give agents a per­sonal edge in their mar­ket.

Agent Edge prod­ucts, are de­signed for in­di­vid­ual agents to in­crease their pres­ence on realestate.com.au and con­nect with a large pool of po­ten­tial buy­ers and sell­ers.

The Agent Edge fam­ily con­sists of three prod­ucts:

Agent El­e­vate: Get no­ticed and grab the at­ten­tion of buy­ers and sell­ers search­ing in spe­cific suburbs

Agent Reach: Get found by tar­get­ing the right au­di­ence wher­ever they are on­line

Agent Match: Get in the room with qual­i­fied sell­ers who are ready to choose an agent.

An­drew Recht­man, REA Group Ex­ec­u­tive Gen­eral Man­ager – Res­i­den­tial said, “Brand­ing for agen­cies and agents is in­creas­ingly im­por­tant.

“The com­bi­na­tion of a strong agency brand, with a highly vis­i­ble agent pres­ence in your lo­cal mar­ket, cre­ates aware­ness and drives new leads.

“With Agent Edge, we worked closely with agents and prin­ci­pals to bet­ter un­der­stand how to get ahead of the sell­ing curve in the dig­i­tal age, and we’re ex­cited to be rolling th­ese prod­ucts out to agents over the com­ing months.”

For more in­for­ma­tion on the Agent Edge fam­ily, visit the Agent Mar­ket­ing Cen­tre – agent.realestate.com.au /agent-edge.

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