SPINIFY BRINGS ENGAGEMENT AND FUN TO THE GAME OF SALES
The days of the whiteboard and sales ‘pump-up’ may soon be a thing of the past, courtesy of a tech tool that brings gaming and engagement to team motivation.
Spinify is leaderboard software that integrates with CRMs to combine tasks, targets and achievements with a game-based ethos. Its aim is to bring fun, engagement and motivation to the heady world of sales, and already it’s rolling out in real estate offices with noticeable effect.
Spinify is the creation of entrepreneur Matt Bullock, who successfully launched and sold global payment gateway eWAY. Spinify uses virtual leaderboards that can be customised to suit an individual business’ goals and targets. These ‘gamified’ leaderboards are then broadcast to office TVs, mobile phones and computers.
The boards allow teams to celebrate success and notch up milestones with fun features like audible gongs, songs, winner’s podiums and graphics. Tasks and targets can be updated to reflect different challenges that occur in real time.
“Fun is a serious word for us,” Mr Bullock said. “This is about pulling together offices. You can have personalised messages, countdown metrics…all the stuff that leads to a positive culture in the workplace. And in any office, positive culture is one of the hardest things to understand and build.”
Mr Bullock said the creation of Spinify commenced in 2016, involving significant trials, and users immediately loved the results. The software is now available in eight countries with revenue doubling every six months.
Ray White Canberra was one of the first agencies to trial Spinify, and Director Scott Jackson said its adoption had a positive effect on morale, results and the customer experience across its three offices. Mr Jackson uses Spinify to chart a whole range of different achievements, including listing numbers and appraisals.
“I love it. The team loves it. It’s had a really positive impact. Everybody can see what’s going on. It’s engaging, it’s fun and it’s way better than a whiteboard.”
If you want to find out more about Spinify or see their tech in action, you can catch them exhibiting at AREC 2018.
Spinify offers free trials of the software, with further information and demonstrations available at spinify.com.