STYLE AND SUB­STANCE

Elite Agent - - CONTENTS - CoreLogic revamps Sig­na­ture Re­ports

REAL ES­TATE AGENTS CAN NOW CRE­ATE per­son­alised, pro­fes­sional com­pa­ra­ble mar­ket anal­y­sis doc­u­ments with just a few mouse clicks. Re­ports that once looked the same for ev­ery agent can now be tar­geted to help you stand out in the mar­ket­place and tell your unique story in a way that aligns with your ethos and brand.

Fol­low­ing the re­lease of CoreLogic’s im­proved Sig­na­ture Re­ports, the coun­try’s largest prop­erty an­a­lyt­ics and data provider now gives agents the power to add cus­tom con­tent to their Sig­na­ture Com­pa­ra­ble Mar­ket Anal­y­sis Re­port within their RP Data Pro­fes­sional ac­count.

CoreLogic prod­uct man­ager Mike Sal­way said that Sig­na­ture Re­ports now give agents the op­por­tu­nity to upload cus­tom PDF files to their Sig­na­ture CMA, which is then saved as a tem­plate for fu­ture use at ap­praisals, list­ing pre­sen­ta­tions and in pre-list­ing kits.

“One of the prob­lems we heard from agents was that they wanted to be able to stand out in the crowd,” he said.

“Sig­na­ture Re­ports is a new CMA we have de­vel­oped over the past few months that gives agents the abil­ity to cus­tomise a re­port by up­load­ing their own PDFs to sit along­side the data the re­port it­self gen­er­ates.

“Cus­tomised PDFs agents may choose to add to sit along­side com­pa­ra­ble sales and cur­rent list­ings might be tes­ti­mo­ni­als from clients, in­for­ma­tion on their agency or team, or even mar­ket­ing plans.”

Other new fea­tures in­clude be­ing able to se­lect al­ter­na­tive pho­tos to use in the re­port for both the tar­get and com­pa­ra­ble prop­er­ties. Agents can also upload their own pho­to­graph of the tar­get prop­erty to use as the ‘hero im­age’.

While the re­port al­ready gen­er­ates com­pa­ra­ble prop­erty and cur­rently listed lists, agents can now man­u­ally add prop­er­ties not al­ready fea­tured.

Sim­i­larly, if they wish to show a sale price in the re­port that has not been pre­vi­ously dis­closed or is not yet avail­able, they can en­ter the data man­u­ally when choos­ing com­pa­ra­ble sales.

Agents can also se­lect what for­mat they

“Agents may choose to add tes­ti­mo­ni­als from clients, in­for­ma­tion on their agency or team, or even mar­ket­ing plans.”

present or view the re­port in – list view or de­tailed view. List view con­tains ba­sic in­for­ma­tion, while de­tailed view has prop­erty im­ages, list­ing de­scrip­tion, floor size, year built and the prop­erty’s first and last listed price.

Prop­er­ties are also linked to their full prop­erty de­tail page in RP Data Pro­fes­sional.

Mr Sal­way said Sig­na­ture Re­ports had launched ear­lier this year but had gained sig­nif­i­cant trac­tion in March 2018, with clients lov­ing the time saved. “We’ve gone from about five per cent adop­tion to al­most 30 per cent adop­tion,” he said.

“We’ve re­ceived great feed­back on the amount of time it is sav­ing agents as well as the look and feel of the re­port, which is more mod­ern and stylish.”

LJ Hooker Pen­rith sales con­sul­tant Richard

Garay said the im­proved re­ports were more time-ef­fi­cient, more de­tailed, and more per­son­alised and tar­geted.

But per­haps the best ‘fea­ture’ was the con­fi­dence that hav­ing a solid, cus­tomised re­port gave the agents.

He said the re­port also con­tained an au­to­mated val­u­a­tion es­ti­mate and this helped agents con­fi­dently sup­port their ap­praisals. “You still have to do your re­search and know your mar­ket, but it takes the slight guess­work out of it,” Mr Garay said.

“I also like the fact that it is a con­densed re­port, that you can se­lect a photo of the ven­dor’s prop­erty and not have to set­tle for a generic bunch of pic­tures.

“It’s spe­cialised, cus­tomised and tar­geted.

“With the com­pa­ra­ble sales you can find the pho­tos of the prop­er­ties and put them to­gether. It’s one thing to present lists of homes with the same or sim­i­lar floor plan, area, land mass and num­ber of bed­rooms but, in essence, the pho­tos be­come ev­i­dence of that.

“It makes it more real for ven­dors; they re­spond eas­ier and it makes more sense to them be­cause it’s about them.”

Mr Garay said the other ben­e­fit would be to help make the in­dus­try more trans­par­ent. He didn’t see an is­sue with en­ter­ing com­pa­ra­ble prop­er­ties or sales prices, even those of other agents, as long as the data was ac­cu­rate.

“It only makes for a bet­ter in­dus­try,” he said.

Mr Sal­way said the im­prove­ments to Sig­na­ture Re­ports would not stop there; more func­tions are due mid-year.

“We will con­tinue with more cus­tomis­able op­tions, in­clud­ing new cover page op­tions,” he said. “At the mo­ment it is limited to the tar­get prop­erty, but we will have op­tions of life­style themes, such as a beach, or agency brand­ing.”

“One of the prob­lems we heard from agents was that they wanted to be able to stand out in the crowd.”

Mike Sal­way

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