FO­CUSED AND FEAR­LESS

Elite Agent - - CONTENTS - • CAS­SAN­DRA CHARLESWORTH

Kelly Tickle

NGU REAL ES­TATE SALES DI­REC­TOR KELLY TICKLE es­pouses ev­ery as­pect of the brand ethos ‘never give up’. It was this mantra that ini­tially drew her to a ca­reer in real es­tate and has seen her quickly rise through the ranks – and it re­cently prompted her to cre­ate one of the most unique Agent Pro­file videos we have come across all year. We got to know a lit­tle more about the “fo­cused, fear­less”, yet won­der­fully warm Kelly Tickle, whose video has now notched up 22,000 views.

What was your first ever job and what did it teach you? My first job was at Tar­get Brook­side when I was in Year 10. It taught me com­mu­ni­ca­tion skills. You need to be able to deal with all dif­fer­ent peo­ple from all dif­fer­ent walks of life and un­der­stand that ev­ery­one has a story.

Af­ter a brief stint on the reg­is­ters, they put me on af­ter­hours re­cep­tion where I’d spend Thurs­day evenings, Satur­days, Sun­days and school hol­i­days han­dling phone calls, mak­ing an­nounce­ments and writ­ing the spiel for the ‘Red Light Spe­cial’ that I an­nounced over the PA. At 15 it was a lit­tle daunt­ing, but it taught me at a young age to be­lieve in and chal­lenge my­self.

How did you start in real es­tate? I’ve al­ways loved prop­erty. I’ve been around the in­dus­try and devel­op­ment since I was 17 years old.

I also spent time work­ing at Do­main, look­ing af­ter the north­side of Bris­bane and han­dling real es­tate agents’ mar­ket­ing needs.

It of­ten struck me how agents sounded so sim­i­lar in their ap­proach. I thought I could bring a fresh per­spec­tive by look­ing at real es­tate as a prod­uct rather than view­ing my­self as an agent. Why NGU Real Es­tate? When I walked into NGU Real Es­tate the CEO ex­plained what the brand name meant, that clinched it for me. Their Never Give Up ethos res­onated straight away. I also feel that ethos con­nects with clients. Whether you’re suc­cess­ful or strug­gling, any per­son can re­late.

“YOU HAVE TO WORK EX­TREMELY HARD TO ACHIEVE IN LIFE… I AM WHERE I AM BE­CAUSE I DIDN’T GIVE UP.”

What does your cur­rent role in­volve? In my cur­rent role I’m in HQ at Toowong as part of the elite team. My role is to look af­ter all the of­fices for NGU, which means I get to use my busi­ness mind but still sell and mar­ket prop­erty, which I love.

What’s the most im­por­tant thing you bring to the job? Re­spect, loy­alty, hon­esty and re­silience. I be­lieve ev­ery word you say should be the truth. I also be­lieve it’s im­por­tant to tackle chal­lenges head on. There’s al­ways a so­lu­tion. You’ve got to keep go­ing un­til you find it for your­self.

Tell us a bit about your agent video. I made that video be­cause I’m pas­sion­ate about women in busi­ness, and I wanted to cre­ate a video that showed strength.

Real es­tate is of­ten seen as such a fancy life­style and lux­u­ri­ous. But, in re­al­ity, it’s not all about that. You have to work ex­tremely hard to achieve in life, and be­hind the scenes is where that work is done. I am where I am be­cause I didn’t give up. Hard work and per­sonal com­mit­ment is what it takes.

“IF THE DOL­LAR IS YOUR MAIN DRIVE, YOU LOSE THE PAS­SION. AND TO BE EF­FEC­TIVE YOU MUST HAVE PAS­SION FOR WHAT YOU DO.”

What in­spires you? Def­i­nitely my fam­ily. I’m a sin­gle mum with two beau­ti­ful teenage sons. To­gether we had to start from scratch. They are my driv­ing force; they keep me mov­ing.

I want my boys to be proud of me – to re­alise they were raised by a strong wo­man who can be a role model and a men­tor. I want them to un­der­stand noth­ing is given to you, and if it is, it must be ap­pre­ci­ated be­cause it can also soon be taken away.

At NGU, we’re also very lucky to have an in­cred­i­bly in­spir­ing CEO, and I’m sure any mem­ber of the team would say the same. In many ways I joined this busi­ness be­cause of his vi­sion and pas­sion. No mat­ter the type of day he’s having, he cer­tainly gives it his all. What are you work­ing on at the mo­ment? We’ve just opened our seventh NGU of­fice af­ter only two years in the in­dus­try. We’re about to open our eighth, and the ninth won’t be too far off.

What are your goals for the fu­ture? Per­son­ally, I’d like to help my chil­dren buy a house and to put them through univer­sity. Pro­fes­sion­ally, I want to see NGU be­come the num­ber one real es­tate [agency] in Aus­tralia – and then go global.

What’s your ad­vice for oth­ers en­ter­ing the in­dus­try? It’s hard to break into real es­tate. You have to be fo­cused, com­mit­ted and real. I don’t be­lieve any per­son should join an in­dus­try purely for the money. If the dol­lar is your main drive, you lose the pas­sion. And to be ef­fec­tive you must have pas­sion for what you do.

Kelly Tickle’s agent video has 22K views on Face­book

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