Where the agent remains at the centre of the transaction and technology enables efficiency, speed and differentiating customer experience. We believe strongly that this is where our industry is headed.
Today's way of life is nearly unrecognisable compared to 10, or even five, years ago; so it's ludicrous to think that advancements in tech won't continue to provide tools that enable us in new ways. Let's talk about what they may be:
AI (Artificial Intelligence) and ML (Machine Learning) will definitely play roles in all aspects of our transactions, from handling enquiries to integrated workflows. These are areas that we are hugely interested in and working on at present
Total paperless transactions are absolutely inevitable
Predictive analysis – the ability to identify the customer based on their behaviour, providing services they need before they actually call for them.
One of the other challenges we face is in delivery of content to the consumer. Market analysis, recent sales and all market review documents that our industry provides are now hygiene to homeowners in Australia, and available to them in many varied sources. Delivery of personalised, relevant content to the consumer is going to be one of the ongoing challenges.
I've now seen systems that deliver personalised content based upon the consumer's recent behaviour (AI & ML). I've seen CRM systems that intuitively delivered information to the consumer, precisely at the right time, based upon their opening and reading behaviours. There are systems that use gamification to engage the agents in behaviour which underpin and supports tasks that have to be done on a daily basis, increasing the agents' activity by nearly 30 per cent. I've also seen holograms of rooms in homes which enabled the consumer to view properties in the luxury of their home.
These are exciting times for our industry, and I personally can't wait to see the level of customer experience we can deliver as we further embrace technology. Those agents who are more compatible with it will just happen to be at the centre of more transactions.