Irecently attended the Inman Conference in San Francisco and witnessed the ongoing debate over disruption and technology in our industry. Let's start the discussion by asking what technology enables us to do.
From our perspective it's designed to get our people to talk to more people, at the right time. But despite technological advances, human connection still needs to be the goal.
There are four possibilities as to how this can be shaped over the coming years. Agent only A single entity agent uses very little or no technology and doesn't develop a team. I believe the 'fat lady' is well and truly on the stage for this agent. Tech only With little or no intervention by agents, where tech provides the platform to connect buyers and sellers. A recent article spoke well to this, saying that most people transact a relatively small number of times in their lifetime in our areas and feel they need a calm, steady hand to support them. in the process. Some bets are being placed in this area, but it is not the area we are necessarily betting on.
Tech enabling agents