FROM THE GUEST EDITOR
SO HERE WE have it: Elite Property Manager. It was inevitable that we would eventually force our way out of the back pages of Elite Agent, and it’s great to be breathing the fresh and exclusively property management air.
Travelling around the country I find myself spending a lot of time on planes. More often than not I pull out the laptop and get stuck into a power session of work (I was like a kid at Christmas when I discovered Wi-Fi on an Emirates flight last month – nudge, nudge, Virgin). But after a long, emotion-charged day in Melbourne recently I decided to debunk my brain and watch a documentary on the production of clothing across the globe.
Debunk it did not, but discover I did! Have you ever thought how many people and businesses around the world touch one piece of clothing? We are increasingly concerned about the production of cheap clothing in, say Bangladesh, but guess what? The T-shirt may only have been sewn in Bangladesh, while the origins of its other components come from many other places.
Where was the cotton grown, washed, coloured and spun? Where was the fabric designed and produced? Where was the garment designed and the pattern created? Replicate this process across the production of the cotton that is used to sew the T-shirt together, and we haven’t even started on the clothing tag and packaging. There are many facets that go into making a simple piece of clothing, just as there are so many different elements that go into making this magazine that you now hold. As the Guest Editor of this Premiere Edition of Elite Property Manager, I have now experienced how big a job this is!
The magazine you hold is the creation of our ‘global industry’, and representative of the rapid pace at which
progress is made. Less than 12 months since the launch of Elite Agent Magazine, Samantha McLean took some reader feedback on board to create this magazine. It took many, many conversations and a great deal of support from industry participants to turn the idea of a separate publication for property management professionals into a reality. Sponsors, advertisers, contributors, property managers, principals, industry experts, business gurus, graphic designers, printers, distributors, editors, proofreaders and all of their associated support teams – from around Australia and internationally – have come together to produce this quality, educational magazine for you and your business. Like the T-shirt, of course, you may never know exactly how many hours or how much effort it has taken. But I am sure once you start reading you will, just like the first touch of a new garment, instantly identify the quality jumping off its pages.
It’s pretty fitting for the first edition that Hannah Gill, a standout business development manager, is on the cover. She is truly representative of the fact that a sustainable business requires a sustainable growth model, and perhaps that is the overarching principle for this magazine and your business. We were well impressed with the fact that she also publishes her own magazine as a marketing tool for her business and her landlords, while also providing an additional revenue stream for the company. Imagine turning your monthly landlord/ owner/investor newsletter into something revenue and profit generating!
In our office a few weeks ago, the team and I calculated how many training sessions and people I touch across a year. In the past 12 months at Real+ we have formally interacted with over 500 offices, and I can honestly say that every one of them asked the age-old question: how many properties can a property manager manage? Check out page 16 as Brock Fisher attempts to answer that question; the pressure is on!
With ARPM looming, everyone thinks I am flat strap – and, comparatively speaking, they are probably right. However, my goal for this year is to remove the word ‘busy’ from my vocabulary, so when someone asks how I am, instead of saying ‘busy’, I say ‘I’m really productive’. It’s exciting to be so productive when I get to spend time with our amazing speakers; you can catch a glimpse of Marty Wilson, Cathie Crampton and John Sweeney in this edition. With attendance growing year on year and another program I am unbelievably proud of, I know you will get a lot out of attending this event. Visit arpm2015.com.au to book.
On reading this first edition of Elite Property Manager, I think you’ll quickly form the view that this magazine must be read by everyone in your office. I’d go as far as to say it’s compulsory. With tips on how to deal with the market, letting go of problem landlords, reaching the epiphany of zero arrears, and plenty of real property manager stories (see
The Challenge of Change on p32 ) without a doubt you’ve got a property management handbook right here.
By the way, if you’re keen to keep your learning all in one place, may I recommend the iPad? Using this tool you will be able to download this magazine as an app, and if you are a Real+ user I will also be able to lend a hand whenever you need one, all on the same handy device!