PRO­DUC­TIV­ITY AND PER­SON­AL­I­SA­TION: THE FU­TURE OF TECH­NOL­OGY

While it is im­pos­si­ble to pre­dict ex­actly what the fu­ture holds, there are def­i­nite trends emerg­ing which will shape the course of the next decade. Alis­ter Maple-Brown from Rock­end looks at some of the things that may be on the hori­zon.

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Ten years ago smart­phones, so­cial media, tablets and wearable tech­nol­ogy were non-ex­is­tent. To­day it's al­most hard to imag­ine a world with­out it all, es­pe­cially when we now in­ter­act with each of these plat­forms on a daily ba­sis.

How­ever, be­lieve it or not, this is just the start! Tech­nol­ogy is set to ex­pand and in­no­vate in in­cred­i­ble ways over the com­ing years. While it is im­pos­si­ble to pre­dict ex­actly what to­mor­row holds, there are def­i­nite trends emerg­ing which will shape the course of the next decade.

IN­FOR­MA­TION

We are now dig­i­tal cit­i­zens who re­ceive, process and trans­mit higher vol­umes of in­for­ma­tion than ever be­fore. In this dig­i­tal age tech­nol­ogy con­nects us to the world's in­for­ma­tion in a mat­ter of sec­onds, trans­form­ing our ex­pec­ta­tions for the way we re­ceive it.

Google Alerts is a great ex­am­ple of this. We are now able to cus­tomise the data we wish to re­ceive by cre­at­ing an alert for top­ics or key­words that in­ter­est us, fil­ter­ing out facts we deem non-rel­e­vant. So­cial media is another ex­am­ple of a se­lec­tive stream that pushes in­for­ma­tion to us. Our In­sta­gram feeds are per­son­alised and tai­lored to suit our pref­er­ences, pro­vid­ing us with live up­dates of in­for­ma­tion 24 hours per day.

This shift has re­sulted in peo­ple want­ing in­for­ma­tion di­rected and de­liv­ered to them, rather than need­ing to search for it. This will only con­tinue over the com­ing decade as ad­vance­ments in tech­nol­ogy will cre­ate data that is in­creas­ingly more in­tu­itive, an­tic­i­pa­tory, trans­par­ent and per­son­alised. Ex­pect to see con­sumer ex­pe­ri­ences and prod­ucts per­son­alised to suit your needs; a trend that is set to im­pact dra­mat­i­cally on busi­ness in­ter­ac­tions, sales and pro­duc­tiv­ity.

IN­TE­GRA­TION

Tech­no­log­i­cal in­te­gra­tions will see a huge shift over the com­ing decade, with more prod­ucts, sys­tems and soft­ware in­te­grat­ing and cre­at­ing an en­hanced user ex­pe­ri­ence. New tech­nol­ogy is com­ing to the mar­ket that demon­strates the self­learn­ing and com­mu­ni­ca­tion be­tween sys­tems.

One ex­am­ple of this is an in­ter­ac­tion be­tween Mercedes-Benz and the Nest Learn­ing Ther­mo­stat, al­low­ing the it to cool or heat an in­di­vid­ual's home be­fore they ar­rive. This is just one ex­am­ple, but the fu­ture will see mul­ti­ple sys­tems in­te­grat­ing. As this trend es­ca­lates, the fric­tion of use be­tween prod­ucts will de­crease for the user, which is pos­i­tive for ev­ery­one.

HOW DOES THIS AF­FECT THE REAL ES­TATE IN­DUS­TRY?

Real es­tate pro­fes­sion­als will be able to stream­line their busi­nesses even fur­ther, sav­ing time, dis­pens­ing with man­ual data en­try and elim­i­nat­ing the need for mul­ti­ple pieces of tech­nol­ogy by us­ing highly in­te­grated sys­tems. This New Age tech­nol­ogy will see real es­tate pro­fes­sion­als work­ing more ef­fi­ciently, pro­duc­tively and proac­tively, which in turn will pro­vide busi­nesses with ad­di­tional op­por­tu­ni­ties to ex­pand.

The fu­ture of tech­nol­ogy is ex­cit­ing and the pos­si­bil­i­ties and po­ten­tial are end­less. ■

ONE EX­AM­PLE OF THIS IS AN IN­TER­AC­TION BE­TWEEN MERCEDES-BENZ AND THE NEST LEARN­ING THER­MO­STAT, AL­LOW­ING IT TO COOL OR HEAT AN IN­DI­VID­UAL'S HOME BE­FORE THEY AR­RIVE.

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