PM Q&A

Elite Property Manager - - Contents - Louise Noakes

Louise Noakes, Justin Fer­gu­son Prop­erty Spe­cial­ists

When did you start in real es­tate?

I started my real es­tate ca­reer over 13 years ago, back in 2002.

What made you choose a prop­erty man­age­ment ca­reer?

From an early age I was in­ter­ested in real es­tate. This was prob­a­bly due to the fact that I come from a fam­ily with a back­ground in prop­erty val­u­a­tion.

Ini­tially I thought I would like a ca­reer in sales; how­ever, an op­por­tu­nity was given to me to join a suc­cess­ful agency as a ju­nior PM. From there I haven't looked back and ab­so­lutely love what I do.

I love my role as depart­ment head of the prop­erty man­age­ment team here at Justin Fer­gu­son Prop­erty Spe­cial­ists. The most sat­is­fy­ing part of my role is get­ting to over­see a suc­cess­ful, grow­ing rent roll and team.

As a prop­erty man­ager, what are the big­gest chal­lenges that you face?

The big­gest chal­lenge that I have faced over the years is be­ing a me­di­a­tor be­tween ten­ants and land­lords. This can of­ten be chal­leng­ing, but be­ing able to reach an out­come where all par­ties are sat­is­fied is re­ward­ing.

What is unique about your team?

We are a re­ally close-knit team and pride our­selves on our lo­cal knowl­edge. We re­cently un­der­took train­ing with a psy­chol­o­gist to gain a bet­ter un­der­stand­ing of the dif­fer­ent per­son­al­ity types – how each prefers to be ad­dressed and the method of com­mu­ni­ca­tion that suits them best. This has re­ally helped with both our cur­rent and new client re­la­tion­ships, whether they are ten­ants or land­lords. We're al­ways on the look­out to try new and in­no­va­tive things!

What was the most mem­o­rable prop­erty you have ever man­aged?

In my early years as a prop­erty man­ager I was lo­cated in Western Syd­ney and had a num­ber of ‘un­favourable' prop­er­ties to man­age. I re­call one va­cant in­spec­tion where you lit­er­ally had to dodge the cock­roaches through­out the apart­ment. I've never seen any­thing like it again, thank­fully.

What’s the best ad­vice you have been given?

Lis­ten to all sides of the story be­fore act­ing.

What are your most im­por­tant val­ues?

The most im­por­tant val­ues for my busi­ness and life in gen­eral are trust, hon­esty and loy­alty.

What are the key fea­tures in main­tain­ing healthy re­la­tion­ships with land­lords and ten­ants?

Com­mu­ni­ca­tion is key! Al­ways keep clients, whether they are land­lords or ten­ants, up to date with both good news and bad news. If you live by this you can't go wrong!

Do you have a men­tor, or some­one who inspires you?

My par­ents in­spire me – my fa­ther for his work ethic and val­ues, and my mother for her fam­ily val­ues, which I try to mir­ror now that I have my own small fam­ily.

What are your plans or dreams for the next year?

I'm ex­pect­ing my sec­ond child in Fe­bru­ary, so I'm look­ing for­ward to some qual­ity time with the fam­ily.

How do you re­lax out­side real es­tate? Do you have a favourite sport or hol­i­day des­ti­na­tion?

I have a very close fam­ily so we spend a lot of time to­gether on week­ends and hol­i­days. I'm hop­ing to plan a trip to Thai­land in the next year or so; we stayed on a small is­land a few years back and it was the most beau­ti­ful place I've vis­ited. I can't wait to go back.

If you could have any three peo­ple at your din­ner party, who would it be?

To be hon­est, I wouldn't in­vite any­one fa­mous. I rarely catch up with friends lately be­cause of ev­ery­one's so­cial cal­en­dars, so I'd love an evening with three of my clos­est girl­friends.

What are your pre­dic­tions for the real es­tate in­dus­try for the next year?

As more de­vel­op­ment stock comes onto the mar­ket the rental in­dus­try will be­come more com­pet­i­tive, with the po­ten­tial for an in­crease in va­cancy rates and soft­en­ing of rental in­come.

What ad­vice would you give some­one start­ing out in prop­erty man­age­ment?

Learn as much as you can from your col­leagues and lis­ten to other peo­ple's ex­pe­ri­ences. ■

WE ARE A RE­ALLY CLOSE-KNIT TEAM AND PRIDE OUR­SELVES ON OUR LO­CAL KNOWL­EDGE.

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