HOW MUCH STAFF TRAIN­ING IS ENOUGH?

‘There's a phone, there's a desk. You do the rest!' If you're a vet­eran of the real es­tate in­dus­try, you may re­mem­ber hear­ing th­ese words ring in your ears as a new agent. So to­day, is train­ing your team just a waste of re­sources or a busi­ness ne­ces­sity?

Elite Property Manager - - Property Management Mentor -

The an­swer is thank­fully those bad old days of real es­tate are gone. As clients de­mand ever-higher lev­els of ser­vice in or­der to win and main­tain their cus­tom, real es­tate agen­cies can't risk hav­ing un­trained staff rep­re­sent their brands. But just how much train­ing do your staff need? My opin­ion: lots. Here's why.

IG­NO­RANCE ISN’T BLISS

The mar­ket – par­tic­u­larly the land­lord mar­ket – won't tol­er­ate in­com­pe­tence for long. Sure, they might weather the odd slip-up on com­mu­ni­ca­tions here or a con­di­tion re­port blip there, but if prob­lems due to a in your busi­ness cul­ture.

And it's not just new in­ductees who re­quire train­ing. Your whole team should be en­gaged in train­ing at reg­u­lar times through­out the year. As the use of new tech­nol­ogy for both sales and prop­erty man­age­ment teams grows, so does your team's need for train­ing, keep­ing them up to date on new fea­tures and ca­pa­bil­i­ties and how to use your costly soft­ware prop­erly.

A word to the wise: don't dump the re­spon­si­bil­ity for tech­nol­ogy train­ing on one par­tic­u­larly canny ad­min­is­tra­tor from your busi­ness. Their time will ul­ti­mately be drained by ses­sion will mean that your team are us­ing ev­ery inch of your tech­nol­ogy's ca­pa­bil­i­ties to best ser­vice your clients. This kind of train­ing re­sults in clean data­bases and bet­ter com­mu­ni­ca­tion be­tween your sales and prop­erty man­age­ment de­part­ments, elim­i­nat­ing con­fu­sion and re­sult­ing in a more valu­able busi­ness over­all.

MONEY BET­TER SPENT

Champ­ing at the bit for your staff Christ­mas Party that in­volves a win­ery tour fol­lowed by hardcore paint­balling? Won­der­ing whether to buy clients bot­tle-stop­pers or branded caps? Re­duce a por­tion of your ex­pen­di­ture on prop­erty in­dus­try, bring­ing fresh vi­sion and new ideas into your busi­ness is a great idea. It might not ini­tially sound as much fun as paint­balling … but the ben­e­fits of train­ing for cul­ture with in­spi­ra­tion last longer than the adrenaline rush brought on by a laser skir­mish!

YES, BUT…

Some prin­ci­pals are loathe to spend ‘too much' time on staff train­ing, claim­ing that ‘real es­tate is a num­bers game' and that high staff turnover is sim­ply part of be­ing in busi­ness. This is di­nosaur think­ing that will soon be­come ex­tinct: the mar­ket won't tol­er­ate in­com­pe­tence or a ‘guess and check' per­for­mance from any as­pect of their real es­tate ser­vice.

CON­SIDER HAV­ING A QUAR­TERLY LUNCH OR BREAK­FAST FEA­TUR­ING AN EN­THRALLING GUEST SPEAKER AS PART OF YOUR TRAIN­ING AND TEAM-BUILD­ING MIX.

SO HOW MUCH STAFF TRAIN­ING IS ENOUGH?

A lit­tle like plan­ning a health­ier diet, real es­tate train­ing is some­thing that doesn't have an ‘end­point'. Rather, it's a non-ne­go­tiable as­pect of be­ing in­volved in a prop­erty in­dus­try that is quickly be­com­ing more pro­fes­sional – for the bet­ter. ■

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