REALTY BYTES

Live via Periscope

Elite Property Manager - - Contents - Alis­ter Maple-Brown, CEO Rock­end

WHAT IS PERISCOPE EX­ACTLY?

Periscope is a video stream­ing site which al­lows you to upload recorded videos and stream live video in real time. Periscope is owned by the pow­er­house that is Twit­ter. There’s noth­ing new about this tech­nol­ogy, but the Twit­ter in­fra­struc­ture and the app make shar­ing your video con­tent eas­ier than ever.

WHAT IS IT BE­ING USED FOR?

It is be­ing touted as a revo­lu­tion in news re­port­ing. You can broad­cast your­self from any­where and at any time. With the app, you can reach an un­lim­ited num­ber of peo­ple in real time with just your phone. It is set to be a game-changer across many in­dus­tries in­clud­ing real es­tate. Tech savvy prop­erty man­agers and bro­kers are now us­ing Periscope to show listings in a va­ri­ety of dif­fer­ent ways.

RE­MOTE OPEN HOUSES

You can or­gan­ise open houses with­out any­one leav­ing their home. With just a smart­phone, you can show peo­ple the prop­erty and they can ask ques­tions about it. This is ideal for for­eign in­vestors or peo­ple mov­ing in­ter­state who can­not view the prop­erty prior to the move. It po­ten­tially cuts the time of tra­di­tional prop­erty view­ing by hours. Once the trans­mis­sion is com­plete, you can keep it and store it on your site and so­cial me­dia feeds un­til a buyer or tenant is found.

GAIN MORE IN­TER­EST IN OPEN HOUSES

The day be­fore an open house, send your Periscope video to your guests. Not ev­ery­body you in­vite to the open house will turn up, but they are more likely to if they get a vir­tual tour be­fore­hand. If they like it, they will be sure to check out your prop­erty. If they don’t like it, they avoid wast­ing their time (and yours).

VIDEO LISTINGS

In­stead of just listings with a few photos, you can show po­ten­tial buy­ers or ten­ants the whole prop­erty. It is so much more en­gag­ing and pro­vides a re­al­is­tic im­pres­sion of the list­ing. We al­ready know video is a pop­u­lar mar­ket­ing tool for prop­erty, but Periscope makes it eas­ier, more cost ef­fec­tive and more in­ter­ac­tive. Quicker sales save time and money.

GAIN FOL­LOW­ERS

The beauty of Periscope is that it cul­ti­vates com­mu­ni­ties. If you pub­lish high qual­ity prop­erty listings, po­ten­tial ten­ants will find you and fol­low you. They will ei­ther come di­rectly onto your Periscope ac­count looking for prop­erty man­age­ment/es­tate agents or they will find you through your Twit­ter pro­file. Al­ter­na­tively, you can guide your con­tacts to your pro­file through email. Upload enough con­tent, and you can have a po­ten­tially un­lim­ited amount of peo­ple fol­low­ing your ac­tiv­ity and ready to see your listings. Set your­self up as prop­erty man­ager/agent in your lo­cal area, and peo­ple will find you and you will have free and di­rect ac­cess to your tar­get client base. View­ers can then ‘like’ the video. This al­lows you to gauge the re­sponse, and fol­low up on any in­ter­est. It is the per­fect way to iden­tify in­ter­ested par­ties and max­imise hot leads. ■

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