Top 5 take­aways from ALPPPS 2016

Elite Property Manager - - Upfront - To see the full story in­clud­ing our video visit eliteagent.com.au/ alppps16.

Were you at ALPPPs this year? Here is a sum­mary of Jo-Anne Oliveri’s top five take­aways from the event.

1. ADOPT NEW TECH­NOLO­GIES In the face of dis­rup­tion, prin­ci­pals and prop­erty man­agers have two choices: adopt or die. Those who step up by adopt­ing game-chang­ing tech­nolo­gies such as dig­i­tal so­lar, smart locks, 3D floor plans and au­to­mated lease show­ings will be the ones who suc­ceed.

2. DIG­I­TAL SO­LAR IS A #GAMECHANGER Im­ple­ment­ing game-chang­ing tech­nolo­gies like dig­i­tal so­lar keeps you ahead of the curve. The prin­ci­pals who im­ple­ment in­no­va­tive tech­nolo­gies will re­main per­ti­nent in this chang­ing econ­omy.

3. MIL­LEN­NI­ALS: THE NEW GEN­ER­A­TION OF CLIENT The Millennial will be our in­dus­try’s next sig­nif­i­cant and im­pact­ing gen­er­a­tion. Whilst Baby Boomers have dom­i­nated the in­dus­try for more than 20 years, the Mil­len­ni­als’ time is here. Un­der­stand that the Millennial client is four di­men­sional; they need an agency who can help sell, rent, in­vest or buy their next prop­erty.

4. BE KNOWN FOR YOUR CUS­TOMER EX­PE­RI­ENCE Whilst our in­dus­try’s poor rep­u­ta­tion and poor ser­vice stan­dards have made it an easy tar­get for dis­rup­tion, we have the op­por­tu­nity to re­spond by pro­vid­ing a bet­ter cus­tomer ex­pe­ri­ence.

5. BUILD RE­LA­TION­SHIPS ON SO­CIAL ME­DIA The key to so­cial me­dia suc­cess is to pub­lish re­mark­able con­tent, build gen­uine re­la­tion­ships and drive peo­ple to your web­site. Prin­ci­pals and PMs can build online re­la­tion­ships by pro­vid­ing con­tent which an­swers ques­tions that prop­erty in­vestors are ask­ing search en­gines.

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