RE­ALTY BYTES

Rock­end rolls out new bench­mark­ing tool

Elite Property Manager - - Contents - Coach­ing on the fu­ture of prop­erty man­age­ment tech­nol­ogy, ALIS­TER MAPLEBROWN and Fiona Mott will give our PM Trans­form par­tic­i­pants a sneak peek at re­al­bench­mark. Stay up to date at eliteagent.com. au/trans­form.

The new plat­form boasts a oneclick, highly visual dash­board that al­lows prop­erty man­agers to eas­ily com­pare and an­a­lyse their KPI data re­sults in one place. Be­ing cloud-based it is ac­ces­si­ble on any de­vice; you just need an in­ter­net con­nec­tion.

This prod­uct has been de­vel­oped un­der the guid­ance of the re­al­bench­mark prod­uct man­ager, Fiona Mott. Her ex­ten­sive ex­pe­ri­ence in the real es­tate, and specif­i­cally prop­erty man­age­ment, sec­tor has con­trib­uted to the valu­able busi­ness in­sights this KPI busi­ness tool pro­vides.

Af­ter speak­ing with nu­mer­ous clients it be­came ap­par­ent that a KPI and bench­mark­ing tool was some­thing many of them were af­ter. “There was a real op­por­tu­nity to en­hance the ex­ist­ing KPI re­port­ing in REST Pro­fes­sional and cre­ate some­thing that was visual and su­per-easy to use. The mean­ing­ful out­puts from the data jump out at you from the dash­board. It’s that easy. The sim­plic­ity of it is great; our users don’t have to do any­thing,” says Fiona Mott. “It’s a di­rect re­flec­tion of what’s hap­pen­ing in REST Pro­fes­sional.”

A se­lect group of 50 ex­ist­ing REST Pro­fes­sional clients have been tri­alling the prod­uct and have pro­vided pos­i­tive and sup­port­ive feed­back, so we knew it was time to make the prod­uct avail­able to the wider REST client base. “Re­al­bench­mark’s weekly and monthly re­port­ing, along with its ease of ac­cess any­where, any­time, via the cloud, is re­flec­tive of the needs of to­day’s prop­erty man­age­ment in­dus­try which, like so many oth­ers, is mov­ing at a rapid pace.“Ev­ery­body wants ev­ery­thing at their fin­ger­tips, Mott says. “You can view your prop­er­ties gained or lost, leas­ing ac­tiv­ity and main­te­nance; any of the KPI met­rics re­al­bench­mark re­ports on. Not only un­der­stand but see how you’re per­form­ing, plus the graphs can be cus­tomised based on your needs.”

The bench­mark­ing el­e­ment in­side re­al­bench­mark means you can take your own KPIs and com­pare them to other sim­i­lar busi­nesses and the in­dus­try via sim­ple fil­ters. “So you re­ally can com­pare like­for-like busi­nesses, as well as un­der­stand where the in­dus­try av­er­age is at,” says Mott.

We are look­ing for­ward to rolling out this busi­ness in­tel­li­gence tool across our REST Pro­fes­sional cus­tomer base. ■

THE BENCH­MARK­ING EL­E­MENT IN­SIDE RE­AL­BENCH­MARK MEANS YOU CAN TAKE YOUR OWN KPIS AND COM­PARE THEM TO OTHER SIM­I­LAR BUSI­NESSES AND THE IN­DUS­TRY VIA SIM­PLE FIL­TERS.

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