PM TRANSFORM: THE HALFWAY POINT
TIME TO CHECK IN with our PM Transform teams to see what they have learned in their journey so far. Our four teams include a director, property manager and BDM from each office working together to transform their business and their careers.
TEAM R&W HURLSTONE PARK Adriana Dendrinos, Principal
I feel really privileged to have been given the opportunity through the Transform Program to have access to such a diverse range of speakers and information about our industry. One of my favourite things so far has been the psychological profiles from Agent Dynamics. These were real eye-openers both for me personally and for the team. I think understanding how staff best work, and what their particular strengths and weaknesses are, will be invaluable knowledge to propel our business forward.
Peter Knight gave a great session at ARPM on PM businesses in the UK. The concept of providing a menu of concierge-type services struck me as a great business model to aim for, moving the focus of our business from the transactional to the advisory and therefore becoming ‘trusted advisors', less likely to be replaced by technology down the track.
Top tips from Adriana
Listen to your staff – they have great, frontline, practical ideas to help you drive change through your business; Be the master of technology – control it and use it to make the mundane tasks almost automatic, but don't let it control or distract you from your objectives.
Mary Karam, Property Manager
I think one of my favourite lessons so far has been how to minimise conflict with Sarah Bell – understanding how it unfolds, recognising different personalities and tailoring our communication, plus learning the different outcomes from an emotional versus a rational reaction.
Top tips from Mary
Set goals for yourself, but think carefully; the aim should be to increase your time, results and profit, and reduce your stress! Try to get all tenants on monthly payments. This way you reduce your follow-up calls and the cost incurred to the business for every transaction.
Angela Caukill, Leasing and New Business
I really enjoyed Samantha's session on identifying different personality types, and loved the Agent Dynamics debrief to see how we can work better together as a team. Top tips from Angela Make sure you stand out from the crowd, and make sure everyone's experience is a positive and rewarding one. Be your local and market expert: remember, knowledge is power.
TEAM PROPERTY MANAGEMENT HQ , CENTRAL COAST Kelley Seaton, Director
John Knight's session drilled down on the elements of business and internal workings on performance growth, drivers of value, removing waste and giving us his tips and insights. My takehome of his session was to benchmark profit, and how to add more value, and how to remove waste.
Top tips from Kelley
Consider getting rid of properties that are perhaps lower commissions, or those out-of-zone properties. It's about quality, not quantity. Work out your waste and eliminate it; for example, travelling to out-of-zone properties costs time and money, and may not be worth it.
Kim Clewett, Property Manager
My favourite thing about Transform so far has been Heidi Walkinshaw from Real+ coaching me to manage my time more effectively. Second is seeing our profiles from Agent Dynamics. It is amazing when all the profiles are combined and you see how you look as a team!
Top tips from Kim
Achieve better time management skills by allowing 10 to 15 minutes every afternoon to make a to-do list for the following day. To survive this crazy world that is property management, always be yourself. If you have a passion for what you do you will always succeed.
Haley Hawkins, BDM
I have taken away many things from this experience so far, but the ones coming to mind are about the social styles of people from Sam, ++learning what these are, and knowing that our approach cannot be ‘one size fits all'! Top tips from Haley When pitching at a listing presentation be confident, genuine, authentic and create trust. Find out what the client needs or wants and use this to your advantage. Make sure you do all the little things right, know your stuff and be confident!
TEAM ZELLE, ALBURY Philip Bell, Principal
I now know we need to make property management our number one. More particular focus is needed in my office for the development of the PM department. To this end, we are building better systems, focusing more on KPIs and revamping our marketing. A tip from Phil • As a result of everything we've learned, we have decided to go to a cloud-based PM software system and have trialled the two we shortlisted. We will be ready to go to migration next month, all things going to plan!
Robert Bell, BDM
Where do I start? The sessions we have had have all been incredible. Just to talk with and work alongside likeminded people in the industry has been a great eye-opener on how to do things better. Lauren Kirk from Real+ has been my personal coach for business development and has been fantastic to work with. My favourite session to date has been the Lead Generation with Real+. This was a fantastic way to really open up my mind, from using my existing clients to how to build new business and where to find it. A great refresher for anyone!
Top tips from Rob
Continue to educate the landlord about property management, even once you have secured the management. Be confident about your fees when presenting them at an appraisal; take ownership of them.
Kira Bauerle, Property Manager
All the sessions have been fantastic. My favourite things would be the use of a time log, time planning for better time management, be your own brand and how technology has really evolved in our industry!
A tip from Kira
In our industry our words are our tools. We need to have the ability to give clients a clear understanding of our jargon to resolve issues and manage conflict successfully.
TEAM HARCOURTS ADELAIDE HILLS Trent Shorland, Director
The most important thing I have learned so far was in my private mentoring session with Fiona Blayney, when we discussed and worked out what my hourly rate was. We then dug deeper into questioning what jobs I should be doing based on my hourly rate. I now find myself analysing every job I do and challenging myself to change my thought processes! Top tips from Trent The profiling of our staff, plus myself, that was completed by Julie and Neil of Agent Dynamics has many benefits, both individually and as a group! I also think we need to constantly look at the technology we are using; property management is an area that moves quickly and so it is important to make sure the technology can support it.
Kerry Holding, BDM
As a BDM it's so hard to know what to do first sometimes, and I've really enjoyed learning how to prioritise lead generation (tools, tips and tricks) from Lauren at Real+. She has helped make everything very clear and simple. Top tips from Kerry At ARPM Samantha McLean said we shouldn't be afraid of change; you have to stay curious in an ever-changing world. If you are a BDM, structure a call plan and track which activities generate the most leads.
Rachel Torney, Property Manager
The PM Transform process has been by far the best thing to date for my career. One of the many beneficial things that have happened has been getting my agent profile done by Agent Dynamics; it has changed the way in which I approach every task, knowing my strengths and challenges. Getting the chance to have one-on-one coaching plus group coaching sessions has been very informative and helpful. Top tips from Rachel I would thoroughly encourage any PM, or anyone in real estate, to get an agent profile done by Agent Dynamics. Just be authentic and caring.