READER PRO­FILE Brad McHugh

Brad McHugh has been in real es­tate since 2012. Now a busi­ness part­ner at High­land Prop­erty Agents, he loves the va­ri­ety of his day to day life – and be­lieves in adapt­abil­ity when it comes to help­ing clients.

Elite Property Manager - - Contents -

Tell us a bit about your­self and your role at High­land Prop­erty.

I first started with High­land Prop­erty Agents in 2012, ini­tially as a port­fo­lio man­ager be­fore pro­gress­ing to busi­ness de­vel­op­ment and then on to a man­age­ment role. I now cen­tre my­self as a se­nior client man­ager, whilst sub­stan­tially fo­cus­ing on de­vel­op­ing and im­ple­ment­ing sys­tems, train­ing staff and iden­ti­fy­ing key ar­eas of growth and de­vel­op­ment. My fo­cus is to dis­rupt tra­di­tional prac­tices, in­cor­po­rate new tech­nolo­gies and in­vest in de­vel­op­ing the very best in our em­ploy­ees. In 2017 I was of­fered the op­por­tu­nity to be­come a busi­ness part­ner in prop­erty man­age­ment.

What mo­ti­vated you to get into real es­tate?

I've al­ways been in­ter­ested in real es­tate. It's al­ways ex­cit­ing. You never know what each day can bring as well as the ex­treme dif­fer­ences – whether that be a client sit­u­a­tion or of­fice op­por­tu­nity.

What is the mar­ket like in your area right now? Lo­cally, the rental mar­ket has changed con­sid­er­ably over the past six months. The first quar­ter we no­ticed an av­er­age of seven to 10 days on mar­ket; the sec­ond quar­ter has seen fewer ten­ants in the mar­ket and high lev­els of prop­erty avail­able, reach­ing up to 28.8 days on mar­ket. Our leas­ing team has be­come fa­mil­iar with these changed mar­ket con­di­tions and is now ben­e­fit­ing from sales-based train­ing.

Do you have a men­tor or some­one you look up to? Fiona Blayney, CEO and Di­rec­tor of Real+. I'm for­ever im­pressed by her ex­tremely knowl­edge­able and con­cise in­for­ma­tion, com­bined with an hon­est and fierce ap­proach. I love how she will al­ways try to push boundaries, chal­lenge the process and in gen­eral ‘break stuff', then put it back to­gether in such an amaz­ing and ef­fi­cient way.

In your ‘brief­case' right now is… iPhone, iPad, spare pens and a notepad, blank agency agree­ment, phone charger, lip balm and, of course, busi­ness cards!

Some­thing or some­one you couldn't live with­out? Some­thing: my iPhone. This con­tains my whole life! Some­one: my dog, Penny the pug.

What do you en­joy most about Elite Agent?

Real es­tate is for­ever chang­ing; it is so im­por­tant to make sure you take time to stop per­form­ing and re­mem­ber you should al­ways be learn­ing. Adapt­abil­ity is key, and Elite Agent is the per­fect plat­form for this.

What apps do you use most at the mo­ment? Realestate.com.au, In­spec­tion Man­ager, In­spect Real Es­tate, Pin­ter­est, YouTube for daily mo­ti­va­tion.

What ad­vice would you give some­one start­ing out in real es­tate or prop­erty man­age­ment?

If you can adapt and sur­vive in a tougher mar­ket, you will thrive when it im­proves.

Be real and don't lie to your­self. Come in ea­ger to learn as much as you pos­si­bly can. Don't be afraid to make the phone calls and have the hard con­ver­sa­tions; peo­ple ap­pre­ci­ate a true ad­vi­sor and not a ‘yes per­son'.

Lastly, be com­pas­sion­ate for peo­ple's sit­u­a­tions, be­cause one size doesn't al­ways fit all. Have re­spect and be adapt­able.

Words to live by?

You didn't come here to play it small; am­bi­tion and sys­tems will get you the goal.

"If you can adapt and sur­vive in a tougher mar­ket, you will thrive when it im­proves."

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