READER PROFILE Brad McHugh
Brad McHugh has been in real estate since 2012. Now a business partner at Highland Property Agents, he loves the variety of his day to day life – and believes in adaptability when it comes to helping clients.
Tell us a bit about yourself and your role at Highland Property.
I first started with Highland Property Agents in 2012, initially as a portfolio manager before progressing to business development and then on to a management role. I now centre myself as a senior client manager, whilst substantially focusing on developing and implementing systems, training staff and identifying key areas of growth and development. My focus is to disrupt traditional practices, incorporate new technologies and invest in developing the very best in our employees. In 2017 I was offered the opportunity to become a business partner in property management.
What motivated you to get into real estate?
I've always been interested in real estate. It's always exciting. You never know what each day can bring as well as the extreme differences – whether that be a client situation or office opportunity.
What is the market like in your area right now? Locally, the rental market has changed considerably over the past six months. The first quarter we noticed an average of seven to 10 days on market; the second quarter has seen fewer tenants in the market and high levels of property available, reaching up to 28.8 days on market. Our leasing team has become familiar with these changed market conditions and is now benefiting from sales-based training.
Do you have a mentor or someone you look up to? Fiona Blayney, CEO and Director of Real+. I'm forever impressed by her extremely knowledgeable and concise information, combined with an honest and fierce approach. I love how she will always try to push boundaries, challenge the process and in general ‘break stuff', then put it back together in such an amazing and efficient way.
In your ‘briefcase' right now is… iPhone, iPad, spare pens and a notepad, blank agency agreement, phone charger, lip balm and, of course, business cards!
Something or someone you couldn't live without? Something: my iPhone. This contains my whole life! Someone: my dog, Penny the pug.
What do you enjoy most about Elite Agent?
Real estate is forever changing; it is so important to make sure you take time to stop performing and remember you should always be learning. Adaptability is key, and Elite Agent is the perfect platform for this.
What apps do you use most at the moment? Realestate.com.au, Inspection Manager, Inspect Real Estate, Pinterest, YouTube for daily motivation.
What advice would you give someone starting out in real estate or property management?
If you can adapt and survive in a tougher market, you will thrive when it improves.
Be real and don't lie to yourself. Come in eager to learn as much as you possibly can. Don't be afraid to make the phone calls and have the hard conversations; people appreciate a true advisor and not a ‘yes person'.
Lastly, be compassionate for people's situations, because one size doesn't always fit all. Have respect and be adaptable.
Words to live by?
You didn't come here to play it small; ambition and systems will get you the goal.
"If you can adapt and survive in a tougher market, you will thrive when it improves."