DE­LIB­ER­ATELY DIF­FER­ENT Adam Fre­itas

ADAM FRE­ITAS GREW UP IN A REAL ES­TATE FAM­ILY and never even con­sid­ered an­other ca­reer. As a BDM he sets high stan­dards for him­self and his clients, sup­ported by his young fam­ily – and the thought of a long-awaited hol­i­day.

Elite Property Manager - - Contents -

“I DE­MAND NOTH­ING BUT THE VERY BEST FROM MY­SELF EV­ERY DAY.”

Tell us a bit about your­self and your agency.

I was born and raised in Syd­ney’s In­ner West. I’ve been around real es­tate my whole life but started in 2002 and have only worked in the In­ner West. I’m highly driven and com­mit­ted to my clients, and I fo­cus on hav­ing a thor­ough un­der­stand­ing and re­spect of their in­di­vid­ual needs. I de­mand noth­ing but the very best from my­self ev­ery day.

At Raine & Horne New­town we are de­lib­er­ately dif­fer­ent. We con­stantly look at in­no­va­tive ways to bet­ter en­gage with our com­mu­nity. We are an es­tab­lished full-ser­vice real es­tate agency; we’ve been in New­town since the early '70s and trad­ing un­der our li­censee for al­most 20 years. As the sales and rental mar­ket lead­ers in New­town, our team con­sists of 25 staff in to­tal, with our prop­erty man­age­ment team con­sist­ing of 14. How did you get your start in real es­tate?

My fa­ther was in real es­tate be­fore I was born, so grow­ing up real es­tate was al­ways, and re­mains to­day, the topic of con­ver­sa­tion. I still re­mem­ber our weekly Sun­day fam­ily drives. Dad would point out all the houses he had sold or had com­ing onto the mar­ket. There wasn’t a chance I was go­ing to end up do­ing any­thing else.

What is the mar­ket like in your area right now?

Cur­rently the mar­ket in our city fringe core area is go­ing through the tra­di­tional slug­gish­ness we’ve come to ex­pect at this time of year. It’s hit-and-miss, with the qual­ity prop­er­ties mov­ing well and the less de­sir­able prop­er­ties sit­ting on the mar­ket for longer. Prospec­tive ten­ants are price­sen­si­tive; we make it a pri­or­ity to have the cor­rect con­ver­sa­tions with our land­lords so their ex­pec­ta­tions are in line with the mar­ket.

What is your se­cret to main­tain­ing healthy re­la­tion­ships with land­lords and ten­ants?

With home own­er­ship con­tin­u­ing to plunge across Aus­tralia and the birth of the ‘rentvestor’, the level of ser­vice you pro­vide a land­lord and a ten­ant has be­come more cru­cial than ever. Throw in so­cial me­dia and how easy it is to be ‘rated’, and you’ll see there is no room for er­ror. For starters, your ten­ant might have an in­vest­ment prop­erty that they’d be happy for you to man­age if you treat them well, or a land­lord can share a dis­ap­point­ing ex­pe­ri­ence with the click of a mouse. Treat­ing your land­lords and ten­ants both as ‘clients’ and pro­vid­ing the same care and re­spect to each goes a long way to main­tain­ing healthy re­la­tion­ships.

Do you have a men­tor, or some­one that in­spires you?

Firstly, my wife and fam­ily in­spire me ev­ery sin­gle day; they keep me on track. Away from my fam­ily, though, I meet with Kate Ben­jamin from Real+ ev­ery month. Kate helps keep me ac­count­able. We con­stantly mon­i­tor my KPIs and look at ways I can be more ef­fec­tive and ef­fi­cient. I also work with a great team who lay the plat­form for me to be the best I can be. I work closely with our Head of Prop­erty Man­age­ment, Bruna Ro­mano, who has over 20 years’ prop­erty man­age­ment ex­pe­ri­ence. She makes for a great sound­ing-board and al­ways has the an­swer, even for the more dif­fi­cult sit­u­a­tions. What changes do you see hap­pen­ing in prop­erty man­age­ment in the next 12 months?

We’re al­ready see­ing more and more prin­ci­pals fo­cus on their prop­erty man­age­ment de­part­ments and im­prov­ing where they see nec­es­sary. I be­lieve we’ll see a con­tin­ued fo­cus across the in­dus­try, es­pe­cially now that the sales mar­ket is cool­ing. Of­fices will learn to be­come more proac­tive, bet­ter com­mu­ni­ca­tors and ex­pert prop­erty mar­keters, amongst other things.

How do you re­lax out­side real es­tate, or main­tain a work/life bal­ance? Out­side work I love spend­ing time with my young fam­ily. Noth­ing brings me greater plea­sure. Fam­ily is ev­ery­thing to me and re­ally keeps me grounded. I also love train­ing at F45. It al­lows me to men­tally switch off and look af­ter my­self which is im­por­tant, al­low­ing me to be my best for my clients.

What’s next for you?

My goal that I have been work­ing to­wards for this year is to take my fam­ily to Europe for four weeks. I haven’t taken a hol­i­day for that long for at least five years; I’ve been fo­cused on grow­ing our busi­ness and giv­ing as much of my­self as pos­si­ble. I think I’ve earned the hol­i­day!

What ad­vice would you give some­one start­ing out as a BDM?

For those start­ing out as a BDM or tran­si­tion­ing from a prop­erty man­ager role, the best piece of ad­vice I could give is this you’re no longer in prop­erty man­age­ment, you’re in sales. The prop­erty man­age­ment ex­pe­ri­ence is fan­tas­tic and will help you stand out from the crowd, but the skill set you will be us­ing mov­ing for­ward is en­tirely dif­fer­ent. Get the train­ing, im­ple­ment the train­ing and be the best you can be.

"THE BEST PIECE OF AD­VICE I COULD GIVE IS THIS - YOU'RE NO LONGER IN PROP­ERTY MAN­AGE­MENT, YOU'RE IN SALES" “GET THE TRAIN­ING, IM­PLE­MENT THE TRAIN­ING AND BE THE BEST YOU CAN BE.”

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