RE­ALTY BYTES

On its own, tech­nol­ogy can't do ev­ery­thing for you. But it can give you su­per-pow­ers if you think of it as be­ing like Robin to your Bat­man. Alister Maple-Brown looks at how you can use tech­nol­ogy to get more out of each day.

Elite Property Manager - - Contents - Alister Maple-Brown is the CEO of Rock­end. For more in­for­ma­tion visit rock­end.com.au.

Alister Maple-Brown

While it can't mag­i­cally give you more time, the right tech­nol­ogy can help you do more and pro­vide your cus­tomers with a valu­able and per­son­alised ex­pe­ri­ence.

But there's no point sim­ply us­ing tech­nol­ogy for tech­nol­ogy's sake. The value of im­ple­ment­ing the right tech­nol­ogy lies in its abil­ity to save ev­ery­one time, over and over again.

Here are three ways tech­nol­ogy can help you get more out of each day:

1 AU­TOMAT­ING PER­SON­ALISED COM­MU­NI­CA­TIONS

No one wants to feel like they're just an­other face­less per­son in a crowd – and that in­cludes your cus­tomers. Gone are the days when a let­ter or email ad­dressed to 'Dear Sir' or 'Dear Madam' will cut it. We ex­pect to see our name (spelt cor­rectly!) along with a per­son­alised mes­sage.

While pro­vid­ing a per­sonal touch may seem time­con­sum­ing, it doesn't have to be. Thanks to the amount of data that is gen­er­ated ev­ery day by dig­i­tal pro­cesses and so­cial me­dia, you can de­velop in­sights into in­di­vid­ual cus­tomer in­ter­ests and needs – and, us­ing this data, you can gen­er­ate a per­son­alised com­mu­ni­ca­tion ex­pe­ri­ence in a bulk, au­to­mated way.

2 CON­TROL­LING THE ON­LINE EX­PE­RI­ENCE

We've been con­di­tioned by the on­line tools we use to ex­pect this con­trol in our ev­ery­day lives. Con­sider so­cial me­dia. When we set up our pro­files, we select our pref­er­ences – the types of posts you want to see, the kind of alerts you want to re­ceive and who you want to con­nect with. It's all about ‘you'. It should be no dif­fer­ent when it comes to busi­ness.

The right tech­nol­ogy can en­sure your cus­tomers have ac­cess to the in­for­ma­tion they're af­ter when­ever they need it. From on­line knowl­edge bases and train­ing videos to self-serve pref­er­ences and user por­tals, the op­tions are end­less. And ev­ery time a client uses one of th­ese ser­vices, it saves you time be­cause they're not di­alling your num­ber or fill­ing your in­box.

3 MAX­IMIS­ING EV­ERY MINUTE

Th­ese days we're al­ways ‘on'. Out of the of­fice, out of busi­ness hours, we all need the right tech­nol­ogy so­lu­tions at our fin­ger­tips to get the job done. We need on-the-spot ac­cess to the in­for­ma­tion and data you need, no mat­ter where we are. You can't af­ford to be chained to a desk. That's why it's es­sen­tial for your busi­ness to im­ple­ment cloud­based tech­nol­ogy tools.

If you're out and about and a cus­tomer asks a ques­tion, you can't wait un­til you're back in the of­fice to pro­vide the an­swer. You should be able to pick up your mo­bile de­vice and have ev­ery­thing at your fin­ger­tips. No down­time. No time wasted.

Think of tech­nol­ogy as the Robin to your Bat­man. It's im­por­tant, but on its own it can't do ev­ery­thing. Why? Be­cause real es­tate is a peo­ple busi­ness.

Real es­tate has been and al­ways will be about re­la­tion­ships. Prop­erty man­agers are deal­ing with what is of­ten their cus­tomers' big­gest in­vest­ments. While tech­nol­ogy can help fa­cil­i­tate a trans­ac­tion, it will never be able to com­pletely re­place peo­ple.

So by let­ting tech­nol­ogy do what tech­nol­ogy does best – which is a lot of the more rou­tine and mun­dane tasks – you can get back to build­ing stronger re­la­tion­ships with your clients.

YOU SHOULD BE ABLE TO PICK UP YOUR MO­BILE DE­VICE AND HAVE EV­ERY­THING AT YOUR FIN­GER­TIPS. NO DOWN­TIME. NO TIME WASTED.

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