BD MAS­TERY

The world of Face­book Live, YouTube and IGTV are mov­ing at a rapid pace. If you are un­de­cided about what to do on any of th­ese plat­forms, now is the time. Tara Brad­bury ex­plains how to get started with video.

Elite Property Manager - - Contents -

Tara Brad­bury

Ev­ery day I have BDMs telling me that they want to do more videos to pro­mote them­selves and ed­u­cate their clients, but have no idea what to say or where to even start.

My first piece of ad­vice is to just start. It won't be per­fect in the be­gin­ning and, to be hon­est, would you re­ally want it to be? Your clients and cus­tomers want to see the real you! If you are too struc­tured and reg­i­mented, you will find your­self los­ing fol­low­ers fast. You need to share con­tent which will pro­vide value, ed­u­ca­tion and give them con­fi­dence to make an in­formed de­ci­sion.

Lo­ca­tion, lo­ca­tion, lo­ca­tion Lo­ca­tion is ev­ery­thing. Think about what is vis­ually in the back­ground, but also any noise in­tru­sions that may im­pact the qual­ity of the con­tent for the viewer. Never be afraid to switch up the lo­ca­tion. If you are us­ing a green screen, con­sider dif­fer­ent back­grounds that are rel­e­vant to the con­tent you are cov­er­ing.

What are you wear­ing? Dress to im­press, and add in lo­gos or agency brand­ing along with con­tact de­tails dur­ing the edit­ing stages to make sure your view­ers can easily find you. Take the time to re­view other video con­tent from agents in your area and be­yond to get ideas. This will help en­sure the con­tent you are record­ing is unique and not the same mes­sage as your com­pe­ti­tion.

Open­ing and clos­ing How you start and fin­ish the video is vi­tal. From my ex­pe­ri­ence with Toast­mas­ters, be­fore you get in front of the cam­era all you need to know is your open­ing, body and clos­ing points. You need to get to those points quickly to keep your viewer's at­ten­tion and leave them want­ing to know more.

Don't over-com­pli­cate Try not to over-com­pli­cate the con­tent, and avoid acronyms to save con­fu­sion. Re­mem­ber, all we can do in the world of prop­erty man­age­ment is pro­vide ad­vice and guid­ance for our clients. There­fore, it

is so im­por­tant to share your mes­sage through video and ed­u­cate the same way you would at your next list­ing ap­point­ment.

Ask for help If you want a stronger dig­i­tal pro­file and are strug­gling with the idea of get­ting started, don't go straight to live or you will keep hold­ing off. Ask some­one in your team to help, maybe to be the one who holds the cam­era or even in­ter­views you.

If you can mas­ter the world of video, I can guar­an­tee it will in­crease your brand aware­ness and you will be recog­nised as the in­vest­ment prop­erty spe­cial­ist.

YOUR CLIENTS AND CUS­TOMERS WANT TO SEE THE REAL YOU. IF YOU ARE TOO REG­I­MENTED, YOU WILL FIND YOUR­SELF LOS­ING FOL­LOW­ERS FAST.

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