HEAD OF MARKETING - ROCKEND
How would you describe your relationship with tech? Tech has dramatically transformed the art of marketing. I am fascinated by the everevolving relationship consumers have with brands.
PC or Mac? PC all the way. I spent 10 years at Microsoft and professionally I am much more productive on a Windows environment and using a cloud-based application like Office 365.
iPhone or Android? iPhone. For a long time, I was using a Windows Nokia phone which I loved. I only moved to an iPhone two years ago, because I had to.
Three apps you can't live without? Office 365 To access all my business files and our team documents
Asana Manages tasks, workflow and social media content planning.
Facebook Messenger A must have if you have teenagers. And I have three of them.
What piece of future tech are you most looking forward to? I am following closely the evolution around data and privacy. I think we will see more control put in the consumers' hands, as well as an ability for consumers to monetise their data themselves, as opposed to other tech companies making money off their data. I'm watching new government legislations such as My Health Record, and also technology companies like Meeco.