CATHER­INE VISSIERE

HEAD OF MAR­KET­ING - ROCK­END

Elite Property Manager - - Contents -

How would you de­scribe your re­la­tion­ship with tech? Tech has dra­mat­i­cally trans­formed the art of mar­ket­ing. I am fas­ci­nated by the ev­ere­volv­ing re­la­tion­ship con­sumers have with brands.

PC or Mac? PC all the way. I spent 10 years at Mi­crosoft and pro­fes­sion­ally I am much more pro­duc­tive on a Win­dows en­vi­ron­ment and us­ing a cloud-based ap­pli­ca­tion like Of­fice 365.

iPhone or An­droid? iPhone. For a long time, I was us­ing a Win­dows Nokia phone which I loved. I only moved to an iPhone two years ago, be­cause I had to.

Three apps you can't live with­out? Of­fice 365 To ac­cess all my busi­ness files and our team doc­u­ments

Asana Man­ages tasks, work­flow and so­cial me­dia con­tent plan­ning.

Face­book Mes­sen­ger A must have if you have teenagers. And I have three of them.

What piece of fu­ture tech are you most look­ing for­ward to? I am fol­low­ing closely the evo­lu­tion around data and pri­vacy. I think we will see more con­trol put in the con­sumers' hands, as well as an abil­ity for con­sumers to mon­e­tise their data them­selves, as op­posed to other tech com­pa­nies mak­ing money off their data. I'm watch­ing new govern­ment leg­is­la­tions such as My Health Record, and also tech­nol­ogy com­pa­nies like Meeco.

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