ELLE (Australia) - - This Month - @alex­achung

Her idio­syn­cratic style has been earn­ing her places on best-dressed lists and col­labs with fash­ion brands for the bet­ter part of a decade. So it was only a mat­ter of time be­fore our for­ever lady-crush Alexa Chung launched her own la­bel, fea­tur­ing ap­parel, jewellery and shoes. This time the icon has com­plete cre­ative con­trol and the range reads like an ho­mage to her An­nie-hall-meets-english-rose aes­thetic. Ex­pect to be clam­ber­ing for cute dresses, retro shoes and one cultish classic trench when the in­au­gu­ral col­lec­tion launches glob­ally on May 30.

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